Liz Rovira

FOR IMMEDIATE RELEASE Contact: Liz Rovira Tel. 970.963.4873 ext. 129 Email: [email protected] New 2017 SUP lineup features new boards and patented technology VANCOUVER (October 31, 2016) – Red Paddle Co North America, the exclusive distributor of U.K.-based Red Paddle ...read more

VANCOUVER (September 8, 2016) - Red Paddle Co., have announced the launch of the world’s first Dedicated Global Team Racing Concept – the Red Dragon. Mixing the intensity of SUP racing with the camaraderie of team spirit, the four-person Red Dragon marks the evolution of ...read more

CHICO, Calif. (June 23, 2016) – Klean Kanteen, the leader in reusable stainless steel food and beverage solutions is teaming up with the Newport Folk Festival, an iconic American festival in Newport, Rhode Island held on July 22-24, 2016. Artists performing at this year’s ...read more

VANCOUVER (June 23, 2016) – Red Paddle Co. North America., the United Kingdom-based maker of high performance, inflatable stand-up paddleboards, has selected Backbone Media to lead its North American public relations outreach program. “As Red Paddle Co. continues to grow and ...read more

CHICO, Calif. (June 2, 2016) – Klean Kanteen, the leader in reusable stainless steel food and beverage solutions is partnering with GoPro Mountain Games, the world’s most exciting mountain sports and lifestyle event, in an effort to reduce waste through Klean Kanteen’s Cup Karma® ...read more

CHICO, Calif. (May 19, 2016) – Klean Kanteen, the leader in reusable stainless steel food and beverage solutions, is partnering with the Green River Festival, western Massachusetts’ favorite music and hot air balloon festival taking place July 8-10, as the event’s official ...read more

CHICO, Calif. (March 30, 2016) – Klean Kanteen, the leader in reusable stainless steel food and beverage solutions, is partnering with the Ragnar Trail Series as the event’s official sustainability partner. “Klean Kanteen and Ragnar truly align when it comes to the elimination ...read more

SANTA MONICA, Calif. (February 10, 2016) – As more and more brands grow their direct-to-consumer business, often at the expense of brick and mortar dealers, one fitness company has found an online commerce tool that actually supports specialty retailers. Addaday, the massage and ...read more

The stage is set. The Denver Broncos and the Carolina Panthers are playing in Super Bowl 50 on February 7, in Santa Clara, California. Are you lucky enough to be heading to the game? Here are five essentials you should bring to the big dance in the Bay Area. 1. Reusable Water ...read more

SANTA MONICA, Calif. (December 8, 2015) – Addaday, the scientifically designed massage tool company, has selected Backbone Media to be its public relations agency of record. As part of a daily recovery and health maintenance program athletes can now mimic the techniques used by ...read more

BOZEMAN, Mont. (June 1, 2015) – Voke Tab, maker of healthy energy tabs, is pleased to introduce the Voke Reload program, a membership service that delivers directly to customer doorsteps on a monthly basis. Voke is now easily accessible to people anywhere in the country, and ...read more

May 18, 2015 (Bozeman, Mont.) – Voke, maker of healthy energy tabs, has appointed premier active lifestyle agency, Backbone Media, to manage its public relations. “Backbone’s experience and expertise with high performance products, natural foods and the active lifestyle market ...read more

(Denver, Colo.)—Boa Technology Inc., maker of the patented, award-winning Boa Closure System, garnered numerous awards from industry peers and the media at the recent Outdoor Retailer Winter Market and ISPO Munich, Europe’s largest tradeshow for the active lifestyle market. ...read more