ICEBREAKER ONBOARDS NEW LEADERSHIP IN NORTH AMERICA

Author:
Publish date:

JOSH VAUGHAN TO HEAD OF WHOLESALE, TRUDIE ABEL TO HEAD OF MARKETING

VANCOUVER - August 1, 2017

On the heels of New Zealand-based Icebreaker announcing the ascension of Greg Smith to Global CEO, the company moved quickly to amplify its North America leadership ranks, with Josh Vaughan taking the helm as Head of Wholesale in the region. Concurrently, Trudie Abel has been announced as the new Head of Marketing North America, where her office has powered up with three new additions to its marketing cadre.

Vaughan’s role as Head of Wholesale North America comes after five years ascending Icebreaker’s corporate ranks. He started working for the company in 2012 as a Key Account Manager and later served for three years as Head of Wholesale Australia. His most recent position was as Head of Retail for Australia, where under his leadership the business experienced 52% growth.

Abel, too, comes to Icebreaker’s Vancouver North American headquarters from within the company’s talent pool, most recently serving as Global Marketing Manager under the direction of the brand’s Chief Brand & Product Officer Carla Murphy based out of the Auckland head office. Prior to joining Icebreaker, she held a variety of global leadership marketing positions in the outdoor and sports industry with brands such as Polar Sports and agencies including J. Walter Thompson and Euro RSCG. Since assuming her duties, Abel has restructured the department by marketing specialization dedicating support to direct-to-consumer and wholesale sales channels; bringing design in-house; consolidating agency partners and making three new hires.

The three new marketing additions in North America include Lisa Lethbridge, as Wholesale Marketing Coordinator; Briana Hungerford as Consumer Marketing Coordinator and Matthew Clouston as Graphic Designer.

Clouston and Lethbridge are both native New Zealanders, and the staffing of Icebreaker’s North American headquarters with homegrown talent reflects the company’s commitment to developing and promoting talent from its own ranks. Icbreaker’s commitment to authenticity and talent development means that its core brand attributes expands even as the company grows from its New Zealand roots into a global apparel leader.

With sales approaching USD $170 million, Icebreaker – founded in 1995 - now operates 32 owned and 15 partner North America retail storefronts in four countries and is sold in nearly 900 retail locations in the U.S. and Canada.

“International sales now account for 86 percent of Icebreaker’s overall revenue, and Icebreaker’s North American business is one of our two largest global regions. The quality and experience that Trudie, Josh, and the new marketing appointments bring reflect our focus on winning in North America, and the importance of the North American business to our future growth,” said Justin Walford, GM of North America.

CONTACT

For more information or imagery please contact Gordon Wright, Gordon@OutsidePR.com

ABOUT ICEBREAKER: Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Auckland, New Zealand, and is sold in more than 5000 stores in 50 countries; at Icebreaker retail stores in New Zealand, Australia, Canada and the United States and online at icebreaker.com.

Related

CamelBak Pursuit Header

The Great Escape Icebreaker Partners With Camelbak Pursuit Series

Vancouver, Canada, July 14, 2017 – Connecting urbanites with the wonders of the great outdoors and providing them the opportunity to learn lifelong skills and hobbies that also maximize the experience, the CamelBak Pursuit Series (www.pursuitseries.co) arrives in 2017 to ...read more

salewa

Salewa North America Announces Transition in Leadership

Salewa North America, the leading international mountain sports company born and bred in the Italian Dolomites which operates the DYNAFIT, SALEWA, WILD COUNTRY, and POMOCA brands in the United States and Canada, announced today a transition in its North American leadership. Dave ...read more

fjallravenfox_1000x1000

Fjällräven North America Grows Leadership Team with New Hires and Promotions

FOR IMMEDIATE RELEASE Contact: Greg Fitzsimmons greg.fitzsimmons@rygr.us  970-924-0704, ext 156 BOULDER, Colo. (May 4, 2019) — Fjällräven, the Swedish heritage outdoor brand known for producing high-quality outerwear, apparel and gear since 1960, is pleased to announce the ...read more

GU Energy Labs Bolsters Marketing & Product Teams With New Hires

GU Energy labs is proud to announce the expansion of their product, marketing and creative teams with new hires, including Leif Arneson as Creative Director, Brian Gillis as Marketing Communications Manager, and Caitlin Trahan as Product Development Scientist. Prior to joining ...read more

Icebreaker Renews Partnership With Whistler Blackcomb

VANCOUVER, BC - January 11, 2018  Icebreaker, natural performance adventure and outdoors apparel brand, is proud to announce an official partnership with North America’s number one ski resort, Whistler Blackcomb. Vancouver serves as the North American headquarters of New ...read more

Chums To Anchor Urban Outfitters Store-In-Store

Urban Outfitters, one of America’s leading retail brands, is rolling out more than ten installations of “Without Walls,” the company’s Spring 2014 store-in-store that captures the freedom and inspiration of outdoor living. Anchoring the store-in-store is an array of urban camping ...read more

David Marsala-Nau

Nau Announces Shift In Leadership

PORTLAND, OR - NOVEMBER 21, 2017 Portland-based apparel brand Nau announces the departure of co-founder and general manager Mark Galbraith, who will be pursuing a new opportunity. Effective December 1, Nau will implement a new leadership structure promoting David Marsala from ...read more

GU Energy Labs Expands Team with New Staff

Performance-tested nutrition brand, GU Energy Labs, today announced several key additions to their growing team of experts, including Randy Parco as Director of Quality, Sholeh Esmaili-Montoya as Director of Human Resources, Pamela Kennedy as Product Manager, and Celia Santi as ...read more

GU Energy Announces New Sales Agencies

GU Energy Labs, creators of the original energy gel, is pleased to announce the addition of new sales agencies in the New England, Northeast, Southeast and Rocky Mountain territories. The expansion of GU’s sales force marks the significant success and increased demand for GU ...read more