Gordon Wright, OutsidePR, [email protected]

VANCOUVER, BC - January 11, 2018 Icebreaker, natural performance adventure and outdoors apparel brand, is proud to announce an official partnership with North America’s number one ski resort, Whistler Blackcomb. Vancouver serves as the North American headquarters of New ...read more

Down is universally regarded as nature's perfect insulation, and has been used for decades to provide superior warmth in apparel and sleeping bags. The central flaw of down, however, is that once it is wet, it loses its loft and insulation factor, making it difficult to dry and ...read more

Berkeley, CA – GU Energy Labs, creators of the original sports energy gel, is proud to announce the release of two dynamic gel flavors: Peanut Butter and Peppermint Stick. Peanut Butter GU, made with natural crushed peanuts, offers athletes a savory alternative to the vastly ...read more

(San Clemente, CA) – Noll Surfboards, America's first internationally-regarded surf brand, today named OutsidePR their agency of record. The move follows on the heels of the grand opening of the company's flagship store in San Clemente in June as Noll strategically aligns its ...read more

Hydrapak, a premium supplier of active lifestyle hydration equipment, is pleased to announce that as of July 21st, 2011, Hydrapak's unique reservoir closure system and method (Application No. : 11/445,721) has been approved for the issuance as a patent by the US Patent Office.The ...read more

Irvine, Calif.,-- As part of an ongoing synthesis of their business practices, Shimano and Pearl Izumi today announced a centralization of their trade ordering, support and communications systems. Effective July 5th, 2011, United States dealers will now have streamlined points of ...read more

Berkeley, CA – GU Energy Labs, creators of the original energy gel, today announced that the company will move its corporate operations to a new facility -- offering 50% greater square footage -- on June 13th. And while the new digs significantly expand the sports nutrition ...read more

Fremont, Calif., (May 23, 2011) – The revolutionary training and rehabilitation company AlterG today announced its hiring of OutsidePR as its agency of record. AlterG products are used by athletes such as Paula Radcliffe, Dathan Ritzenheim, Kara Goucher and Shannon Rowbury -- ...read more

Berkeley, CA-- GU Energy Labs, the original sports energy gel provider, today announced their role as exclusive sports nutrition supplier for USA Triathlon Elite National Champion Laura Bennett in a two-year agreement. A perennial standout on the triathlon circuit, Bennett joins ...read more

GU Energy Labs, the original sports energy gel provider, today announced a three-year agreement to become the official and exclusive Energy Gel and Chew provider of USA Triathlon. The agreement also appoints GU Energy as an official Silver-Level Sponsor of USA Triathlon. The ...read more

Louisville, Colorado-- Scott Tucker, the former president of Montrail, has joined Pearl Izumi and will take up a new position as Director of Run with the Louisville, Colorado based company.The formation of a separate Run business unit has been incubating for the past year at ...read more

Louisville, Colorado – January 31, 2011-- PEARL iZUMi, a worldwide leading maker of run and bike apparel and shoes, today announced that it has hired San Francisco-based OutsidePR to serve as its outside public relations firm. The work for PEARL iZUMi will focus on the ...read more