GU Energy Introduces Peanut Butter and Peppermint Stick Gels

New Gel Flavors Add Savory and Sweet Options for Serious Athletes
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Berkeley, CA – GU Energy Labs, creators of the original sports energy gel, is proud to announce the release of two dynamic gel flavors: Peanut Butter and Peppermint Stick.

Peanut Butter GU, made with natural crushed peanuts, offers athletes a savory alternative to the vastly sweet dominated gel landscape, while Peppermint Stick GU provides a crisp zing of minty-fresh fuel. Both new flavors of GU contain GU's proprietary Amino Blend (Leucine, Valine, Histidine, Isoleucine) as well as Potassium, Vitamin C and Vitamin E and a touch of Herbal Blend (Chamomile and Ginger).

Both new flavors are caffeine-free and serve up GU's optimal mix of complex and simple carbohydrates, branched-chain amino acids and antioxidants that are essential for sustained energy and enhanced recovery.

“The introduction of a Peanut Butter GU is a long awaited and greatly satisfying nutty addition to our line-up, while Peppermint Stick is a fun and flavorful ode to GU's tradition of celebrating the winter season,” said Brooke Kennedy, GU's Marketing Manager. “Our product design team has done an excellent job consistently pushing the limits of GU flavor profiles in an effort to deliver athletes the highest-quality performance nutrition products.”

Peanut Butter will retail for MSRP $1.35 per packet/$32.40 per 24-pack, while Peppermint Stick will exclusively be available in an eight-pack/MSRP $10.80. The flavors will be available for purchase starting November 4, 2011 at specialty sports retailers and at http://store.guenergy.com

About GU ENERGY LABS
GU's original Energy Gel was launched in 1994 in Berkeley, CA. GU Energy Labs consistent innovation keeps GU at the forefront of the industry. Roctane, Chomps and GU Brew are staples of endurance athletes' worldwide, providing scientifically-proven, performance-tested nutrition. For more information about GU, log onto www.GUenergy.com

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