Berkeley, CA – GU Energy Labs, creators of the original energy gel, today announced the launch of Roctane Ultra Endurance Energy Drink. Light tasting, carbohydrate-dense Roctane Drink provides athletes an infusion of easily available energy with the optimal rehydration ...read more
(Oakland, Calif.) – Hydrapak, a leading global supplier of active-lifestyle hydration equipment, is pleased to announce the promotion of David Kim to Director of Operations & Communication. The move will enable the company to keep up with growing demand from a variety of ...read more
Hydrapak, a leading global supplier of active-lifestyle hydration equipment, today announced their role as OEM provider for niche pioneer Elite Creators, LLC and UltrAspire. UltrAspire's Surge and Omega Hydration packs, slated to be available in February 2012, will feature ...read more
Sausalito, CA – OutsidePR, Northern California's premier outdoor industry public relations firm, has officially opened its doors for business in Sausalito. Upgrading from their previous tenancy in the Presidio of San Francisco, the new office boasts a spacious floor-plan, ...read more
(San Clemente, CA) – Noll Surfboards, America's first internationally-regarded surf brand, today announced the launch of the Noll Surfboards Web Store, featuring the all-new 2011 Apparel Collection.Expanding upon the NollSurfboards.com website, the e-commerce platform offers ...read more
(Oakland, Calif.) – Hydrapak, a leading global supplier of active-lifestyle hydration equipment, today announced their role as OEM provider for Salomon Sports. The partnership is the latest in a series of collaborations in which the Oakland based company has helped an ...read more
(Oakland, Calif.) – Hydrapak, a premium supplier of active lifestyle hydration equipment, is pleased to introduce the Shape-Shift™ Reservoir for 2012, a revolutionary engineered drink system with virtually universal brand and pack compatibility; providing a true advantage for ...read more
Berkeley, CA – GU Energy Labs, creators of the original sports energy gel, today announced the introduction of Chocolate Raspberry Roctane – an important addition to the GU line of ultra endurance energy gels. Formulated by company founder Dr. William Vaughan to fuel his ...read more
(Oakland, Calif.) – Hydrapak, a global supplier of active lifestyle hydration equipment, today announced that it has signed an agreement as a key OEM partner for Backcountry Access. Hydrapak's Reversible Reservoir II and the high-insulating Hydrafusion Foam tube are to be ...read more
(Oakland, Calif.) – Hydrapak, a leading global supplier of active lifestyle hydration equipment, has successfully integrated the first EA-Free Certified Water Bottle into the outdoor market. According to a study of more than 450 plastic products, many of which were labeled ...read more
