USA Triathlon Champion Chooses GU for 2011 & 2012 Fueling

Performance Energy Leader To Sponsor Laura Bennett

Berkeley, CA-- GU Energy Labs, the original sports energy gel provider, today announced their role as exclusive sports nutrition supplier for USA Triathlon Elite National Champion Laura Bennett in a two-year agreement.

A perennial standout on the triathlon circuit, Bennett joins an elite team of GU athletes, including 2011 Ironman World Champion Mirinda Carfrae and other endurance stars such as Heather Gollnick, Magdalena Boulet, Tony Krupicka and Hal Koerner.

Throughout her impressive career as a professional athlete, Bennett finished second overall in the 2003 Triathlon World Series, took fourth place honors at the Beijing Olympic Games in 2008, and reached the podium in 2003, 2004, 2005, and 2007 at the Triathlon World Championships. After capturing her second USAT Elite National Championship in 2010, Bennett is focused on enjoying a healthy and highly-competitive 2011 season.

“Roctane is a staple in my racing arsenal,” said Bennett following a workout in the vicinity of her Noosa, Australia & Boulder, Colorado home, “The product provides an impressive nutritional balance while helping to maximize energy throughout strenuous endurance events.”

“As a member of the GU Energy team I look forward to enjoying the benefits of GU's innovative energy solutions in working toward the London Olympics.”

Bennett embarks on her vigorous 2011 campaign with a full slate of Olympic-distance races, including the ITU World Series, the 5150 Series Final in HyVee, USA Nationals, and few of the Lifetime Fitness Series.

“Laura is an American triathlon icon,” said President Brian Vaughn, “Her passion for the sport and consistent effort throughout the years is truly remarkable. Partnering with inspirational athletes such as Laura is added motivation us to continue to innovate and provide the best energy nutrition products for athletes of all levels.”

GU's original Energy Gel was launched in 1994 in Berkeley, CA. GU Energy Labs consistent innovation keeps GU at the forefront of the industry. Roctane, Chomps and GU Brew Tablets are staples of endurance athletes' worldwide, providing scientifically-proven, performance-tested nutrition. For more information about GU, log onto