BOSTON, MASS. - April 1, 2018 Spartan and CRAFT Sportswear have entered a global partnership, naming the leader in technical performance apparel as “official performance apparel and footwear” of the world’s largest obstacle race and endurance brand. The multi-year partnership ...read more
SAN DIEGO, CALIF. - March 26, 2018 Injinji, the innovator of the Original Performance Toesock, is proud to announce the hiring and promotion of three new team members in their sales, customer service and design departments. Former Warehouse Associate Willy Vath has traded in ...read more
SAN FRANCISCO, CALIF. - March 15, 2018 CamelBak Pursuit Series, North America’s premier all-inclusive outdoors adventure getaway series, which kicks off April 27-29, 2018 at Reveille Peak Ranch, just outside Austin, Texas, is elated to announce nine new partners for the three ...read more
SAUSALITO, CALIF. - December 2, 2017 Allen Sports, innovator of premium trailer-joggers and bike racks, launches its first Ambassador Team with an impressive roster: Ironman Triathlon World Champion and new mother, Mirinda “Rinny” Carfrae, and Karen Smyers, the 1995 Ironman ...read more
Vancouver, BC, March 16, 2009 – Season after season consumers demand that retail stores update their style and color offerings. With world-wide economic conditions becoming tougher, it is important to ensure that stores stand out and catch the eye of the consumer.SUGOI ...read more
San Francisco-based OutsidePR has been hired by Headsweats Perspiration Technology Headwear to conduct a broad-ranged public relations campaign for 2009. OutsidePR will help expand Headsweats' brand awareness in consumer, trade and outdoor-oriented media. Kay Martin, the ...read more
Berkeley, CA – GU Energy Labs is proud to announce that the best male off-road triathlete in history, Conrad Stoltz -- known to many as the Caveman -- has selected GU as his exclusive sports nutrition supplier. Conrad joins an elite team of GU athletes including Melanie ...read more
SUGOI provides the function and fashion needed to bring out your personal best during the fall season – the Fall 09 Collection features technically advanced fabrications and designs which promise moisture acquisition, insulation and protection plus – be it on the bike or on ...read more
Vancouver, BC, 28 January 30, 2009 – CUSTOM.SUGOI.COM offers customers the opportunity to work on their designs online, and - for the first time - see that design in 3D on a silhouette, giving the customer a full appreciation of the look of the finished garment. For the ...read more
In a joint statement today, GU Energy Labs and Carmichael Training Systems announced a new partnership beginning in January 2009. Under the terms of the multi-year agreement, GU will become the Official Nutrition Supplier for Chris Carmichael and Carmichael Training Systems, the ...read more
