SUGOI Customizes Something New

Putting an end – finally – to an era of ordering clothing for your team via phone, fax, paper and pencil, SUGOI is pleased to launch a completely interactive website for creating customized apparel.
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Vancouver, BC, 28 January 30, 2009 –
CUSTOM.SUGOI.COM offers customers the opportunity to work on their designs online, and - for the first time - see that design in 3D on a silhouette, giving the customer a full appreciation of the look of the finished garment. For the art-savvy customer it also speeds up the design process, presenting the option to upload your own art immediately.

Along with the new interactive site comes a pricing model to match; one price, per style, for unlimited colors, under 200 units.

With a 98% on-time delivery standard, SUGOI is one of the best when it comes to producing customized high-quality performance apparel to teams across the globe.

At CUSTOM.SUGOI.COM, customers can interact with SUGOI's innovative designers and experienced production personnel online. The new site allows SUGOI customers to have full control over every aspect of their order, from design to delivery.

SUGOI has invested in state-of-the-art sublimation printing technology as a commitment to providing SUGOI customers the best customized apparel alternatives. SUGOI is also commitment to the environment; by utilizing water-based inks in sublimation printing, we reduce harmful chemical waste while still providing a solid, bright and fantastic finish on the garment.

SUGOI's ability to match form, function and fit ensures that customized SUGOI product will inspire teams, clubs, retailers, charities, and individuals on their next athletic endeavor, by providing high end technical apparel at an unbelievable price point.

About Dorel Industries:
Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company's lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products. Dorel's powerfully branded products include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bébé Confort in Juvenile, as well as Cannondale, Schwinn, GT, Mongoose and SUGOI in Recreational/Leisure. Dorel's Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported. Dorel is a US$2 billion company with 4600 employees, facilities in seventeen countries, and sales worldwide.

About SUGOI:
SUGOI has, for over 20 years, made incredible apparel for endurance athletes. In fact, the Japanese word SUGOI means “incredible” -- and our passion for developing these products stems from our own athletic experiences. Using the finest materials available -– from our family of proprietary synthetic fabrics to enzymatically-washed Australian Merino wool -- our vision is to inspire confidence through incredible athletic products.

Our products reflect the wide range of activities common among our athletes: running shorts, tights and tops that address a range of weather, from scorching to freezing. Biking apparel that regulates winter chill and summer heat. Triathlon products that function as an extension of your body. In every garment, we apply a native-grown Canadian textile expertise to carry you to your athletic best.

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