Ultimate Direction Awards Grants for “Fastest Known Time” Attempts


Ultimate Direction, the leading brand in hydration and wearable gear innovations, today announced the four winners of its 2017 Fastest Known Time Grant Project. The grant provides aspiring FKT athletes with financial aid and premium adventure gear. Each winner will receive $1,000 in support of their challenge, as well as all the gear they need from Ultimate Direction and grant partners La Sportiva and GU Energy Labs.

The response to the FKT Grants was incredible, with 315 people applying. That was narrowed down to 39 finalists and gave the experienced panel of judges very tough decisions to make. Focusing on the fundamental core qualities of FKTs such as creativity, vision, skill, and commitment, the following four winners were chosen:

Heather Anderson - Colorado Trail (Early September)

The proposed route will follow the well-established and challenging 500 mile Colorado Trail from end to end. Heather will aim to complete this route unsupported, receiving no assistance. The female supported record is very close in time to the men's unsupported record, and as Heather currently has the FKT for the Self-Supported Pacific Crest Trail, Appalachian Trail, and Arizona Trail, she may be capable of besting both those records even while going Unsupported.

Andy Gohlich - Norman’s 13 (Mid-September)

Norman's 13 (AKA the Sierra Nevada 14er Link-Up) will connect all thirteen of the 14,000’ peaks in the California’s Sierra Nevada range in one push on foot, north-to-south, following the model of Colorado's Nolan's 14 challenge. This includes, ideally, aiming to complete the route within the Nolan's 14 60hr time window. This route has never been attempted before.

Samuel Jurek - Hut to Hut (June 30 – July 1)

The White Mountains Hut Traverse is an extremely rocky and rugged route connecting the Appalachian Mountain Club (AMC) huts in the White Mountains of New Hampshire. This route has a long and competitive history, with the FKT being set back in 1963. With 18,739’ of elevation gain in 52.2 miles, the goal of going under 12 hours will be very challenging.

David Anderson - Wind River Traverse (Early September)

This route will be to climb all of the 40 named peaks along the Continental Divide in the Wind River Range of Wyoming in one continuous push. The Wind River Range runs for 100 miles along the Continental Divide from South Pass to Union Pass in central Wyoming. Between these two points, no road crosses or even penetrates the crest and it is located entirely in Wilderness. While backpackers have hiked the Wind River High Route, no one has ever tried this spectacular and technical route on the high peaks.

“Picking just four winners was extremely difficult, as we received so many bold and creative FKT proposals,” stated Buzz Burrell, Brand Vice President of Ultimate Direction. “In the end the Panel decided on these four because they were so inspirational. All of us on the Award Panel became really excited to see how these turn out.”

“I'm so elated and excited. It's an honor to have these brands that I respect so much supporting me in achieving this Sierra 14er dream,” said grant winner Andy Gohlich. “I couldn't be happier, and can’t wait to get going.”

The concept of ‘FKT’ was created by renowned running adventurists Peter Bakwin and Ultimate Direction’s very own Brand Vice President, Buzz Burrell. Today, FKT is a term runners all over the world have come to understand and value as examples of creativity and arduous adventure.

For more information on Ultimate Direction’s latest products and athletes please visit www.ultimatedirection.com or contact Harry Benyon at Harry@OutsidePR.com.


About Ultimate Direction

In 1985 Ultimate Direction invented the first waist pack for carrying bottles. A few years later they designed the first hand-held water bottle carrier and numerous innovations defining the hydration pack category for endurance and every-day athletes. 30 years later the brand remains a market leader. Having created and popularized the “vest” concept for carrying water, they introduced the very first women’s-specific line of hydration packs, and have brought the classics of the past into the technical future with award-winning gear such as the Ultimate Direction Fastpack and Ultra Jacket. Ultimate Direction is headquartered in Boulder, Colorado.


Ultimate Direction Announces Fastest Known Time Grant Project

Ultimate Direction, the leading brand in hydration and wearable gear innovations, today announces its 2017 grant program to aspiring athletes who are planning a Fastest Known Time attempt in 2017.  “We are fresh off the heels of our first-ever FKTOY (Fastest Known Time of the ...read more

Ultimate Direction Launches All-Encompassing Trail Collection

Ultimate Direction, the leading brand in hydration and wearable gear innovations, is proud to announce the launch of their latest trail collection, with an expanded product range to suit the most adventurous runners. Headlined by the upgraded range of Fastpacks, which now ...read more

U.S. Ultrarunner Krissy Moehl Joins Ultimate Direction Athlete Team

Ultimate Direction, the leading brand in hydration and wearable gear innovations, is proud to announce top female ultrarunner and race director, Krissy Moehl, to its team of professional athletes for the 2016 season. The brand’s new crew of sponsored athletes will include top ...read more

Ultimate Direction Releases Signature Series 3.0

Ultimate Direction this week announced the release of its Signature Series 3.0 line of performance hydration vests for outdoor athletes. The extended range of models inspired by four of the best ultra-runners in the world - Timothy Olson, Scott Jurek, Anton Krupicka and Peter ...read more

Ultimate Direction Hires OutsidePR as Agency of Record

OutsidePR has been retained by the leading brand of hydration and equipment for runners, Ultimate Direction, to serve as the brand’s public relations agency of record. Creators of the lightest athlete-inspired hydration packs and water belts for running and endurance sports, ...read more

Ultimate Direction PB Adventure Vest wins National Geographic Adventure ‘Gear of the Year’ award

Ultimate Direction PB Adventure Vest wins National Geographic Adventure ‘Gear of the Year’ award Designed in tandem with accomplished runner Peter Bakwin, the versatile, fully-featured PB Adventure Vest represents the next generation in athlete hydration BOULDER, COLO. (For ...read more

UD Logo stacked knockout

Ultimate Direction grows presence abroad, partners with three leading European Distributors

The best distributors of outdoor gear in Europe are now distributing the original hydration brand BOULDER, COLO. (For Immediate Release) - Ultimate Direction, makers of the first-ever wearable hydration systems for runners, hikers, and skiers, and who popularized the ...read more

UD Jenny Ultra Vesta- back

Ultimate Direction address the needs of female runners, launches 2014 Jenny Collection

Hydration vests, gear-friendly waist belts, and hand-held water bottles designed for women by a collective of female runners BOULDER, COLO. (For Immediate Release) –Ultimate Direction is bringing advanced hydration and gear carrying solutions to women with the new for 2014 Jenny ...read more

UD Access 10 Plus- lo

Ultimate Direction overhauls iconic Fastdraw and Access, introduces Runner’s Collection for 2014

Built around the bodies that will use them, new hand-helds and waist packs feature updated fit, functionality, and style BOULDER, COLO. (For Immediate Release) –Ultimate Direction, leaders in athlete hydration, is overhauling and updating the iconic Fastdraw hand-held and Access ...read more