Easy Out Camp Inc., distributors of the Easy Camp brand, the premier manufacturer of fun, easy to use, innovative and affordable camping equipment designed specifically for millennials and campers on a budget, today named OutsidePR their PR agency of record. The partnership follows on the heels of the company’s expansion from Europe into the North American market, and as Easy Out Camp Inc. strategically aligns its resources to further enhance the launch of the brand to the US outdoor industry.
“Easy Camp is already part of the most successful camping company in Europe. Our designs are fun, impeccably made, and are affordable for everyone who wants to enjoy getting outside,” said Easy Out Camp Inc. founder, Tony Barker. “Our vision is to expand this already booming brand into a solidly-growing camping staple on American soil.”
Fueled by the motto, “Just Add People” and by over thirty years of experience promoting the camping lifestyle, the brand’s US launch includes a diverse line of gear – from pop-up, teepee and inflatable tents to wearable sleeping bags, and unique, functional outdoor furniture and accessories.
“OutsidePR’s team was a natural choice,” said Federico Cioni of Easy Out Camp, Inc. “The agency is known for its successful track record of catapulting interesting brands to the forefront of the media landscape. We are eager to engage a broad range of endemic and mainstream consumers, and reach out to a social media-savvy audience. We have a number of intriguing programs and projects lines up, and we’re thrilled to navigate our brand’s growth with them.”
While the brand expands its brick and mortar sales channels, a wide array of products from Easy Out Camp, Inc. can currently be purchased through Optics Planet and Amazon. For media inquiries regarding Easy Out Camp Inc., please contact Devon Malizia at Devon@outsidepr.com.
About Easy Out Camp Inc.
Easy Out Camp Inc. is the U.S. distributor of Oase Outdoors, a Danish parent company for three of Europe’s most successful camping brands that also include Outwell and Robens. At Easy Out Camp Inc., we are passionate about camping and we believe that everyone should experience the enjoyment of living outdoors at least once in their lifetime. We want to make the outdoors easy for everyone – a fun, vibrant environment in which to enjoy the freedom of life. And our aim is to play the fullest role in making a fantastic camping experience that creates great memories – including developing an exciting online community where you can meet new friends and find inspiration and advice. More information is available at www.easycamp.com