Ahnu Hires OutsidePR as Agency of Record

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OutsidePR is tremendously pleased to announce that it will begin work immediately with one of the outdoor industry’s best and fastest-growing footwear companies, Ahnu®.

A wholly owned subsidiary of Goleta, California-based Deckers Outdoor Corporation (NASDAQ: DECK), Ahnu creates footwear with a rare blend of fashion and performance. The company’s groundbreaking hiking boots, including the recently introduced Sugarpine boot line, are complemented by a wide range of outdoor-inspired casual shoes, sandals and flats.

“Ahnu is an active lifestyle brand – combining high-performance footwear technology with a fun and sophisticated design,” said OutsidePR president Gordon Wright. “We love how they craft performance shoes that also incorporate fashionable accents, and we look forward to getting them on the feet of our friends in the media.”

Ahnu co-founder Jacqueline Van Dine said, “OutsidePR showed us a rare combination of outdoor expertise combined with a unique ability to get their clients into large, general-consumer media. Ahnu is excited to work with them to add even more growth, momentum and exposure to our brand.”

OutsidePR will represent Ahnu for all lines of product in both consumer and trade media outreach, and also focus heavily on the online and blogging worlds.

About Ahnu

Ahnu is an authentic performance footwear brand that makes shoes for fashion-minded people who prefer trails to treadmills. Based in the San Francisco Bay Area and named for the Celtic goddess of balance and well-being, Ahnu embodies the harmony of fitness and fashion, work and play, and business and philanthropy. Visit Ahnu on Facebook or Twitter and at www.ahnu.com

About OutsidePR

OutsidePR is a Northern California-based boutique agency focused on outdoor and fitness-related enterprises. Among its clients are GU Energy, Pearl Izumi, Hydrapak, Road ID, DownTek, AlterG, Omegawave and Moji

About Deckers Outdoor Corporation

Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear; apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 105 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Celebrating the 40th anniversary of its founding in 2013, Deckers Outdoor has a history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com

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