Food That Will Keep You Fueled: GU Energy Labs Launches the Energy Stroopwafel


Berkeley, Calif. (July 20, 2016) –GU Energy Labs launches the Energy Stroopwafel, a dutch-style syrup waffle that acts like an Energy Gel, but tastes like a breakfast treat. It’s the sports nutrition answer to what to eat for breakfast before training. Because it provides complex carbohydrates, amino acids and electrolytes like an Energy Gel, it can be used in place of Gels for all-day, optimum performance during any activity. So whether for breakfast with coffee before a training run, during a massive climb halfway through a century, or at work when an afternoon energy burst is needed, the Energy Stroopwafel is food that’ll keep you fueled.


Inspired by the 18th century Netherlands stroopwafel, the Energy Stroopwafel is not your average snack. This delicious syrup-filled creation has all the nutrients needed to power performance: quality carbohydrates (complex and simple carbohydrates provide immediate and long-lasting energy) essentialamino acids (prevent mental fatigue and repair muscle damage during long-duration activities), and electrolytes (replenish what’s lost when you sweat). It’s the latest addition to GU’s Nutrition Matrix – a holistic nutritional system designed to help you properly hydrate, energize, and recover.

“In addition to complementing our sports nutrition offering with an exciting new dimension, the Stroopwafel is simply irresistible,’ says Magda Boulet, GU Vice President of Innovation, Research & Development. “My favorite way to eat the Salted Chocolate Stoopwafel is for breakfast with almond butter and a cup of coffee. A perfect combination of carbs and protein to power any activity.”

While it delivers what your body needs without any unnecessary ingredients, the Energy Stoopwafel also tastes great and is easy to digest. There are four flavors – Caramel Coffee (has an added caffeine boost), Salty’s Caramel, Salted Caramel (gluten free), and Wild Berries (gluten free with caffeine). Energy Stroopwafels come in boxes of 16, individually wrapped, at $22.50 for gluten full and $24 for gluten free.

For videos providing more information about the GU Energy Stroopwafel visit

Any time is a good time for a GU Energy Stroopwafel:

  • Morning – Skip the pop-tarts and have an Energy Stroopwafel as a quick and easy breakfast with your coffee before a workout.
  • Pre-race – Ensure your fuel stores are topped off before a hard race effort by eating an Energy Stroopwafel 20-30 minutes before the start.
  • Mid ride/run – It’s not your average snack. It’s performance food, which means you can integrate it into your nutrition plan without sacrificing performance or risking stomach distress.
  • At the office – Why not? It tastes great and delivers high-quality energy to finish your day strong and prepare you for that after-work ride.

GU Energy Stroopwafel nutrition planners:

For your century bike ride training and race day, CLICK HERE.
For your 50-mile bike ride training and race day, CLICK HERE.
For your Olympic Triathlon Ride (CLICK HERE) and Run (CLICK HERE).

The GU Energy Stroopwafel is now available at

About GU Energy Labs
GU Energy Labs strives to help athletes to reach their highest potential with products that deliver the right nutrients, in the right amounts, at the right time. Developed in collaboration with Olympians and age groupers alike, the GU nutrition matrix of Hydration, Energy and Recovery products has helped countless athletes achieve their dreams since its inception in 1993. Headquartered in Berkeley, GU Energy Labs produces all of its Energy Gels onsite with just the right blend of heart and science. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at

Media Contact
Marjory Elwell
Verde Brand Communications



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