Lisa Mullen, Verde Brand Communications

Berkeley, Calif. - March 13, 2018 Thanks to a newly installed 206 Kw DC solar power system, GU Energy Labs will now offset over 95 percent of its energy needs at their headquarters, which is home to the production facility where all GU Energy Gels are produced. Motivated by ...read more

Berkeley, Calif. - March 1, 2018 It all started in a Berkeley, California kitchen in 1993. Just over 25 years ago, Dr. Bill Vaughan formulated the first GU Energy Gel as a more digestible fuel for his daughter, a top ultramarathoner. What he created was a product that enabled ...read more

SEATTLE, Wash. - February 13, 2018 Mountain Safety Research® (MSR®), the Seattle-based high-performance outdoor equipment brand, has announced that its Winter Category Manager, Sarah Courtney has joined the Board of Directors at Northwest Avalanche Center (NWAC). In this ...read more

SEATTLE, Wash. - January 31, 2018 Mountain Safety Research® (MSR®), the Seattle-based leader in high-performance outdoor equipment, has named Scott Youmans as its Stoves and Combustion Category Manager. The category includes award-winning stove systems like the WindBurner, ...read more

Seattle, Washington - January 11, 2018 Mountain Safety Research® (MSR®), trusted manufacturer of premium, high-performance outdoor equipment, is appointing Verde Brand Communications as its public relations and communications agency of record. Verde will work with MSR to ...read more

Seattle, Wash. (January 30, 2014)- Kathy McGuire, Executive VP Global Operations of K2 Sports will be awarded the The Outdoor Industries Women’s Coalition (OIWC) 2014 Pioneering Woman Award for the snow-sports industry. The OIWC will be honoring McGuire for being an exemplary ...read more