Madshus Introduces RevoWrap™ Technology into Race Performance Boots

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Media Contact

Lisa Mullen

Verde Brand Communications

lisa@verdepr.com

970.259.3555

Media Contact
Lisa Mullen
Verde Brand Communications
lisa@verdepr.com
970.259.3555

Seattle, Wash.(January 12, 2015)Madshus, the world’s leading performance Nordic ski company, has increased its focus on bringing race-engineered product innovation down through its model line, bringing proven RevoWrap™ Technology to the construction of its Race Performance boot collection.

RevoWrap™, a technology that’s proven itself as the gold standard in delivering supportive, dynamic performance to the Nano Carbon boot collection, will now be available on all Madshus Race Performance boots: Hyper RP, Hyper, and Metis ski boot collections.

2-15.HyperU.RevoWrap

RevoWrap™ was designed to envelope the whole foot with a single-piece upper material that runs from the heel around the toe and back to the heel, and from the outsole up to the lacing on the boot’s eyestay. Built with minimal seams to deliver a more precise fit, Madshus’ RevoWrap™ Technology provides consistent, even pressure distribution throughout the foot. With its lacing system pulling directly on the upper material to the outsole, you’ll feel a more snug and comfortable fit as you tighten your boots, leading to confident control of your skis.

RevoWrap Technology is featured on the following 2015 Madshus boots:
Nano Carbon Skate- $465.00 MSRP
Nano Carbon Classic- $360.00 MSRP
Hyper RPS- $315.00 MSRP
Hyper RPU- $295.00 MSRP
Hyper RPC- $265.00 MSRP
Hyper S- $235.00 MSRP
Hyper C- $190.00 MSRP
Hyper U- $210.00 MSRP
Women’s Metis S - $205.00 MSRP
Women’s Metis C- $180.00 MSRP

Madshus continues its commitment to its 2014 Upgrade to Performance campaign by extending product innovation to their Race Performance boots. Relying on well-positioned product developments, Upgrade to Performance inspires seasoned and first-time Nordic skiers to upgrade their gear to Madshus' Race Performance products. The company strives to expand the Nordic ski market through real product innovation intended to make skiing easier, more comfortable, and ultimately more fun. Madshus’ dedication to Upgrade to Performance enables them to continue to draw inspiration from their award-winning RED race collection as they develop better products designed for everyday performance.

Madshus’ new Race Performance Nordic ski boots will be introduced at the 2015 Outdoor Retailer Winter Market, SIA, and ISPO tradeshows, in addition to being available at retail shops in the fall of 2015. For more information about Madshus and its latest news and current product offering, please visit madshus.com.

About Madshus
The world’s oldest ski brand, Madshus’ Norwegian heritage dates back to 1906. From the original woodworking craftsmanship of its founder, to today’s state of the art production processes and materials, Madshus is the standard to which all other Nordic skis are held. Whether for World Cup level racing, fitness skiing, cruising, metal-edge touring, or cross-country downhill, Madshus continues to apply that same keen craftsman’s eye to each ski, boot, and pole it produces. Over 100 years since it’s founding, Madshus’ storied commitment to the art and craft of ski making resonates today in the same consistent standard of excellence all performance Madshus skiers have come to expect. Madshus is a member of the K2 Sports family of world-leading winter sports and outdoor recreational brands.

For more information on Madshus news and products, visit madshus.com.

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