Verde Brand Communications
Seattle, Wash.(January 19, 2015) – Madshus, the world’s leading performance Nordic ski company, has expanded its IntelliGrip® skin program to include an integrated base solution for a more hands-off classic skiing experience. Available on the Terrasonic Classic ski, the IntelliGrip® Base brings the performance of the IntelliGrip® skin into the construction of one of the most popular Race Performance skis in the Madshus line.
The goal behind the IntelliGrip® Base is to deliver a product that appeals to a wide range of users and encourages newcomers to take up cross-country skiing without the worry of mastering classic ski prep or technique early on. By blending the trusted performance of the Terrasonic Classic with the reliability of innovative IntelliGrip® skins, the all-new Terrasonic IntelliGrip® Classic makes classic skiing even easier.
Madshus has manufactured its Mohair/nylon-blended IntelliGrip® skins for a number of years; however, this marks the first time the brand has built a ski using an integrated IntelliGrip® skin base. Fully merging the IntelliGrip® skin into the base underfoot gives the Mohair/nylon blended skin profile optimal grip and glide in all conditions. It’s what Madshus describes as a Simply Skiing! solution that will keep you skiing for longer, while removing the guesswork out of ski prep.
Key features include:
- Confident traction in all snow conditions
- Prevention of ice formulating in the kick zone
- Better glide than normal waxless skis
Madshus is proud to incorporate technology in their products that raise the bar when compared to other Nordic ski brands. For example, in 2014, the brand introduced Madshus empower™ as a means of creating customized performance through its digital interface and accompanying Madshus empower™ app. The Terrasonic IntelliGrip® Classic is yet another example to illustrate Madshus’ innovation and creativity in designing products that inspire people of all experience levels to ski.
The Madshus Terrasonic IntelliGrip® Classic ski ($370 MSRP) will be introduced at the 2015 Outdoor Retailer Winter Market, SIA and ISPO tradeshows, and will be available for purchase at retail in the fall of 2015. For more information about Madshus and it’s latest news and product line, please visit madshus.com.
The world’s oldest ski brand, Madshus’ Norwegian heritage dates back to 1906. From the original woodworking craftsmanship of its founder, to today’s state of the art production processes and materials, Madshus is the standard to which all other Nordic skis are held. Whether for World Cup level racing, fitness skiing, cruising, metal-edge touring, or cross-country downhill, Madshus continues to apply that same keen craftsman’s eye to each ski, boot, and pole it produces. Over 100 years since it’s founding, Madshus’ storied commitment to the art and craft of ski making resonates today in the same consistent standard of excellence all performance Madshus skiers have come to expect. Madshus is a member of the K2 Sports family of world-leading winter sports and outdoor recreational brands.
For more information on Madshus news and products, visit madshus.com.