Atlas Snow-Shoe Co. Introduces New Trail Series Collection of Snowshoes

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New line touts lightweight, comfortable trail performance

Seattle, Wash. (January 20, 2015) – With its 25th anniversary celebration this year, Atlas Snow-Shoe Co. is introducing a brand new snowshoe series to its ever-evolving model line. The Atlas Trail Series, launching in 2015, will feature three distinct models for both men and women, engineered to enhance the snowshoeing experience on flat, rolling, and steeper trails respectively.

The new Atlas Trail Series showcases the brand’s Light-Ride™ Suspension (LRS), designed specifically to shed weight and maximize comfort on the trail. Light-Ride™ Suspension has proven to be the perfect solution for delivering time-tested Atlas articulation, in a lighter weight design that focuses on enhanced comfort and smooth-striding performance rather than the technical precision of the brand’s flagship Spring-Loaded™ Suspension system (SLS). In addition to LRS, Atlas’ Trail Series models also feature more streamlined traction, giving the security and confidence needed to tackle the trail without adding unnecessary weight under foot.

“With the new Trail Series, we’re taking the opportunity to relook at the way we approach our model line. We’ve moved away from our Free-Rotating Suspension in favor of LRS and in so doing have simplified the look and feel of the full Atlas snowshoe line,” states Chris McCullough, Global Brand Manager, K2 Outdoor Group. “Our consumers now have a simple choice, am I looking for high alpine, technical precision combined with more aggressive traction or a little more forgiving, smooth-striding comfort from my snowshoes? Atlas answers back with its now complete lines within each of the categories, trail, mountain and backcountry.”

The Trail Series snowshoes and key features include:

The Men’s Rendezvous and Women’s Elektra Rendezvous – $139.95

· Men’s and Women’s 6061 Aluminum V-Frames

· Light-Ride™ Suspension

· Men’s and Women’s Strapp Bindings

· Nytex Decking

· Tempered Steel Twin-Trac™ Toe Crampon & Heel Cleat

The Men’s Access and Women’s Elektra Access – $179.95

· Men’s and Women’s 6061 Aluminum V-Frames

· Light-Ride™ Suspension

· Men’s and Women’s Wrapp™ Lux Binding

· Nytex Decking

· Tempered Steel All-Trac™ Toe Crampon & Advanced Aft Traction

The Men’s Treeline and Women’s Elektra Treeline – $239.95

· Men’s and Women’s 6061 Aluminum V-Frames

· Light-Ride™ Suspension

· Men’s and Women’s Wrapp™ Lux Binding

· Nytex Decking

· Tempered Steel All-Trac™ Toe Crampon & Advanced Aft Traction

The new Atlas Trail Series will be introduced to the industry at the upcoming Outdoor Retailer Winter Market tradeshow in early 2015 – ORWM Booth #34093.

About Atlas Snow-Shoe Company

Dedication to the winter journey motivates Atlas to deliver the most technically advanced, high performance snowshoes available today. Atlas brought snowshoeing into the modern age by developing Spring-Loaded™ Suspension, the first snowshoe innovation in more than 40 years. With 19 patents and counting, Atlas continues its quest to design superior snowshoe products for the outdoor hiking and fitness enthusiasts and deliver the best overall snowshoeing experience possible. Atlas Snow-Shoe Co. is a member of the K2 Sportsfamily of world-leading winter sports and outdoor recreational brands. For more information on Atlas news and products, visitwww.AtlasSnowshoe.com.

For more information about Atlas Snow-Shoe Company’s products and programs, visit www.atlassnowshoe.com

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Media Contact

Lisa Mullen

Verde Brand Communications 

970.259.3555

lisa@verdepr.com

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