Verde Brand Communications
Seattle, Wash. (January 16, 2015) – This year, Atlas Snow-Shoe Company celebrates a quarter century of leading the snowshoe industry in cutting edge product innovation. With a complete model line featuring gear for backcountry exploration, trail walking, as well as snowshoe running, Atlas is renowned for having a series of products for every snowshoe user. In honor of the big two-five, 2015 will see Atlas introduce a completely redesigned product series, host an industry party, and enjoy the opportunity to share memories of its history and many years of innovation with the outdoor community.
Founded in 1990 by fledgling entrepreneurs Perry Klebahn and Jim Klingbeil, Atlas Snow-Shoe Company brought snowshoeing into the modern age by developing Spring-Loaded™ Suspension. Today, Atlas’s suspension systems continue to define the brand’s DNA with its newest suspension system, Light-Ride™ Suspension (LRS), introduced in 2014.
Commemorating the brand’s 25th Anniversary, the new Atlas Trail Series exemplifies Atlas’ commitment to innovation, redefining one of its core product segments. Equipped with LRS, the lightweight, comfortable performance of the suspension system is a testament to the next wave of innovation in Atlas’ quest for delivering premium products that promote limitless winter exploration.
To celebrate its 25th Anniversary, Atlas will be hosting an industry party at its booth #34093 during night one of the Outdoor Retailer Winter Market 2015 tradeshow where it will also unveil a limited edition 25th anniversary snowshoe to be used for promotional purposes.
As they look to the next 25 years, Atlas continues to search for innovative ways to exceed snowshoers’ expectations, while maintaining they’re commitment to engage new people in the winter experience.
About Atlas Snow-Shoe Company
Dedication to the winter journey motivates Atlas to deliver the most technically advanced, high performance snowshoes available today. Atlas brought snowshoeing into the modern age by developing Spring-Loaded™ Suspension, the first snowshoe innovation in more than 40 years. With 19 patents and counting, Atlas continues its quest to design superior snowshoe products for the outdoor hiking and fitness enthusiasts and deliver the best overall snowshoeing experience possible. Atlas Snow-Shoe Co. is a member of the K2 Sports family of world-leading winter sports and outdoor recreational brands. For more information on Atlas news and products, visit www.AtlasSnowshoe.com .
For more information about Atlas Snow-Shoe Company’s products and programs, visit www.atlassnowshoe.com