Atlas Snow-Shoe Company celebrates 20th anniversary

Atlas announces biggest technological breakthrough in snowshoe design
Author:
Updated:
Original:

SEATTLE, Wash.– Atlas Snow-Shoe Company proudly celebrates its 20th anniversary this year with the introduction of the company's biggest technology story to date. With 19 patents and counting, Atlas' dedication to providing the most technically advanced, high performance snowshoes available stems from the love of winter adventures.

Founded in 1990, by Perry Klebahn and Jim Klingbeil, Atlas has remained committed to two principles: 1. Better technology delivers an enhanced experience for outdoor enthusiasts, and 2. Atlas' role in building up the sport of snowshoeing extends beyond product, that the crew at Atlas Snow-Shoe Company has been and always will be ambassadors for winter wonder.

In 2010 at Outdoor Retailer Winter Market, booth #34091, Atlas Snow-Shoe Company will be introducing the most advanced technological enhancement yet. The evolution of the suspension system, one of Atlas' foundational technologies, into two separate suspension platforms for mountain hiking and trail walking use.

While the company acknowledges and celebrates the history of Atlas they're hard at work rolling out marketing initiatives to create the next generation of snowshoers. Atlas Snow-Shoe Company's 20th Anniversary marks a fond look back and the start of the next big step in winter sport history.

ABOUT ATLAS SNOW-SHOE COMPANY
Dedication to the winter journey motivates Atlas to deliver the most technically advanced, high performance snowshoes available today. Atlas brought snowshoeing into the modern age by developing Spring-Loadedâ„¢ Suspension, the first snowshoe innovation in more than 40 years. With 19 patents and counting, Atlas continues its quest to design superior snowshoe products for the outdoor hiking and fitness enthusiasts and deliver the best overall snowshoeing experience possible.

###

For more information about Atlas Snow-Shoe Company's products and programs, visit
www.atlassnowshoe.com or call 206-805-4800, x 2888.

Related

atlas0910-png-logo

25-Year Anniversary for Atlas Snow-Shoe Company

Media ContactLisa MullenVerde Brand Communicationslisa@verdepr.com970.259.3555 Seattle, Wash. (January 16, 2015) – This year, Atlas Snow-Shoe Company celebrates a quarter century of leading the snowshoe industry in cutting edge product innovation. With a complete model line ...read more

Atlas Snow-Shoe Company Introduces New Speed Series Snowshoes

Seattle, Wash. (Jan.16, 2012) – Atlas Snow-Shoe Company, the leader in snowshoe innovation, introduces the newly redesigned Speed Series snowshoes. The all-new Race and Run snowshoes will debut at Outdoor Retailer Winter Market 2012, booth #34101. Atlas engineers drew ...read more

Verde Partners with Tubbs Snowshoes/Atlas Snow-Shoe Co.

Media Contact:Verde PR & ConsultingTodd Waltontodd@verdepr.comKristin Carpenter-Ogdenkco@verdepr.com970-259-3555 Tubbs Snowshoes and Atlas Snow-Shoe Company Announce Verde PR as Agency of Record Seattle, Wash., (May 6, 2009) ¬- Tubbs Snowshoes and Atlas Snow-Shoe Company today ...read more

Atlas Snow-Shoe Company Presents New Fitness Snowshoe

SEATTLE, Wash. (Jan. 22, 2013) – Atlas Snow-Shoe Company pioneers a new category in snowshoes with the introduction of the Atlas Fitness, a new way for walkers and joggers to get fit and stay in shape all winter long. This new snowshoe will debut at Outdoor Retailer Winter Market ...read more

Connor Folley Hired as Marketing Manager for Atlas Snow-Shoe Company

Connor Folley Hired as Marketing Manager for Atlas Snow-Shoe Company and MadshusSEATTLE, WA - (October 15, 2009) Connor Folley has joined the K2 Outdoor brand group as the new Marketing Manger for the Atlas snowshoe and Madshus nordic ski brands. His responsibilities will include ...read more

Atlas Snow-Shoe Company Hosts ‘Join the Cold Front Challenge’

SEATTLE (March 22, 2013) – In keeping with their ongoing commitment to growing the sport of snowshoeing, Atlas Snow-Shoe Company is hosting the Join the Cold Front Challenge. The Challenge is a call to action, encouraging the Atlas online community to vote for the non-profit or ...read more

Atlas announces new 11 and 12 Series snowshoes at Outdoor Retailer Win

SEATTLE, Wash. – Atlas Snow-Shoe Company introduces its new Atlas and Elektra 11 and 12 Series snowshoes. Advanced technology and research combined in creation of the highest performing mountain hiking snowshoes created specifically for men and women's unique biomechanical ...read more

Atlas Team Athletes Podium at the 2011 Beaver Creek Adventure Series

Atlas Racing Team athletes brought home winning podium positions for Atlas Snow-Shoe Company at the 2011 Jeremy Wright North American Snowshoe Championships held at Beaver Creek. More than 350 participants came up to Beaver Creek’s beautiful McCoy Park to witness the climactic ...read more

Atlas Snow-Shoe Company Expands Adventure Team with New Athletes

Atlas welcomes three new outdoor enthusiasts to its impressive team Seattle, Wash. (December 8, 2015) — The impressive Atlas Snow-Shoe Company Team is excited to announce three new members to its 2015 Adventure Team. Building on its existing roster of brand advocates, the Atlas ...read more