Atlas Snow-Shoe Company celebrates 20th anniversary

Atlas announces biggest technological breakthrough in snowshoe design
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SEATTLE, Wash.– Atlas Snow-Shoe Company proudly celebrates its 20th anniversary this year with the introduction of the company's biggest technology story to date. With 19 patents and counting, Atlas' dedication to providing the most technically advanced, high performance snowshoes available stems from the love of winter adventures.

Founded in 1990, by Perry Klebahn and Jim Klingbeil, Atlas has remained committed to two principles: 1. Better technology delivers an enhanced experience for outdoor enthusiasts, and 2. Atlas' role in building up the sport of snowshoeing extends beyond product, that the crew at Atlas Snow-Shoe Company has been and always will be ambassadors for winter wonder.

In 2010 at Outdoor Retailer Winter Market, booth #34091, Atlas Snow-Shoe Company will be introducing the most advanced technological enhancement yet. The evolution of the suspension system, one of Atlas' foundational technologies, into two separate suspension platforms for mountain hiking and trail walking use.

While the company acknowledges and celebrates the history of Atlas they're hard at work rolling out marketing initiatives to create the next generation of snowshoers. Atlas Snow-Shoe Company's 20th Anniversary marks a fond look back and the start of the next big step in winter sport history.

ABOUT ATLAS SNOW-SHOE COMPANY
Dedication to the winter journey motivates Atlas to deliver the most technically advanced, high performance snowshoes available today. Atlas brought snowshoeing into the modern age by developing Spring-Loadedâ„¢ Suspension, the first snowshoe innovation in more than 40 years. With 19 patents and counting, Atlas continues its quest to design superior snowshoe products for the outdoor hiking and fitness enthusiasts and deliver the best overall snowshoeing experience possible.

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For more information about Atlas Snow-Shoe Company's products and programs, visit
www.atlassnowshoe.com or call 206-805-4800, x 2888.

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