Boardworks Surf Acquires Global License Agreement to Rogue SUP and Surf Brand

Publish date:



Boardworks, a SoCal-based leader in surf and standup paddle (SUP), today announced its global license agreement with Rogue, an authentic core performance SUP and surf brand, founded in 2008. This announcement comes on the heels of the company’s appointment of Rogue founder Rick Karr as Boardworks’ new general manager in January 2017.

“The Rogue license is a central part of our Boardworks’ brand re-launch strategy,” said Karr. “The addition of Rogue in our lineup creates a comprehensive product offering, taking our premium performance to the next level.”

Boardworks is debuting a new visual identity and reimagined board collection strategy. The new collections tout multiple new board categories, designs and the debut of the Rogue Performance line. The Rogue collection features performance-driven race, surf and SUP foil designs.

Karr, in tandem with Boardworks’ new Brand Manager, Andrew Mencinsky, who hails from The Enthusiast Network’s SUP magazine, bring a new level of ingenuity, authenticity, core industry experience and reinvigoration to the brand. Confluence brought on the industry veterans in early 2017 to launch Boardworks into a true powerhouse brand.

“The opportunity to shape the future of the Boardworks line utilizing Rogue’s performance lineage is something we are stoked about,” said Mencinsky. “Rogue compliments a completely redesigned Boardworks line and our team is fired up about the launch of the brands and the future.”

Confluence Outdoor acquired Boardworks in January 2015, and has put financial and strategic backing in place. The Rogue license and renewed support of innovation and development are several of the steps that Confluence Outdoor is taking to drive Boardworks’ growth in the watersports market.

About Boardworks®

Based in Carlsbad, C.A., Boardworks is a leader in the surf and standup paddle industries offering innovative and award-winning surfboards, standup paddle (SUP) boards, paddles, and accessories. Boardworks’ commitment to building user-friendly performance products, based on an understanding that there are many types of waterways and many different ways to enjoy surfing and stand up paddling.

About Confluence Outdoor®

Confluence Outdoor is the result of the blending of eight unique watersports brands: Wilderness Systems®, Perception® kayaks, Dagger®, Wave Sport®, Mad River Canoe®, Adventure Technology® paddles, Harmony® gear, and Boardworks Surf®. Confluence Outdoor is located in Greenville, S.C. where they are proud to manufacture all of their boats.

Wilderness Systems · Perception Kayaks · Dagger · Mad River Canoe

Wave Sport Europe · Harmony Gear · Adventure Technology · Boardworks



Boardworks Introduces the Tracker SUP for Anglers

CARLSBAD, Calif. (July 14, 2015) —Boardworks, the makers of award-winning stand up paddleboards, was one of first brands to cater to the growing legion of SUP anglers. Boardworks strengthens its dedication to fisherman this season with the release of the Tracker SUP, a new more


Confluence Outdoor Acquires Boardworks

GREENVILLE, S.C. – Confluence Outdoor, the industry’s leading watersports company, today announced that it has acquired Boardworks, a premier surf and stand up paddle board company based in Carlsbad, California. Boardworks’ product line includes paddle boards, surf boards, more

Boardworks Surf Moves International Headquarters

(Encinitas, CA December 17, 2017) Boardworks Surf is moving their main offices and international headquarters from downtown Encinitas to a new, larger 15,000 sq. ft. location in Carlsbad, California. “We are sad to leave our funky beachside office. Early in 2012 we ran out of more


Boardworks Introduces Rukus 10’6” SUP for All-Around Use

MEDIA CONTACT:Christina Erb LoVulloVerde Brand Communicationschristina@verdepr.com970.259.3555 CARLSBAD, Calif. (July 27, 2016) – Boardworks, a leader in innovative and award-winning surfboards and standup paddle (SUP) boards, paddles, and accessories, unveiled today the Rukus more


Supconnect Awards Boardworks Muse ‘Best Overall SUP’ for 2016

CARLSBAD, Calif. (August 17, 2016) — Boardworks, the manufacturer of high-performance surfboards, standup paddleboards, paddles, and accessories, received a prestigious 2016 Supconnect Editor’s Choice Award for ‘Best Overall SUP’ for the Muse 10’6”. The win comes on the heels of more


SUP Connect Awards Two Boardworks Designs With Gear of the Year

CARLSBAD, Calif. (August 25, 2015) —Boardworks, the manufacturer of high-performance surfboards, standup paddleboards, paddles, and accessories, swept the 2015 SUP Connect Gear of the Year Awards. “We’re thrilled to receive two awards from SUP Connect,” said Gretchen Gamble, more

Bob Rief Leaves Boardworks Surf

(Encinitas, Ca) After four and a half years serving as COO of Boardworks Surf, Bob Rief steps down announcing his retirement.  "We are sad to see him leave but wish him all the best moving forward.  He will remain as a consultant to the business as needed from time to time and more

Boardworks Surf Captures Colorado’s Passion for Water, Competition

Salida, Colo (June 14, 2012) Boardworks Surf, the Encinitas, Cali. maker of standup paddleboards, is propelling the sport of standup paddling, or SUP, throughout Colorado and other landlocked states with its “Show Up & Blow Up” SUP demo tour, the largest SUP tour ever. more

Boardworks Surf Adds Whitewater Team Specialist

Encinitas, CA (October 11, 2011) - Boardworks is pleased to announce the addition of Michael Tavares to the Sales Team and the first team member for Whitewater Specific SUP. Michael comes from a strong background in whitewater kayaking, skateboarding, and snowboarding, and is more