Tessa Byars
Patagonia is Out to Change the Surf and Apparel Industries: Full Line of Bikinis and Board Shorts is Now Fair Trade Certified
VENTURA, Calif. (March 30, 2017) — This spring, Patagonia has taken an important step to change the surf and apparel industries, making its full line of board shorts and bikinis Fair Trade Certified™. Fair Trade offers direct and practical benefits to workers and is part of ...read more
Patagonia Relocates Reno Outlet Store to Historic Downtown Location to Make Room for the Expansion of Its Onsite Child Care Program
The new store is located at 130 South Center Street in downtown Reno – the original home to the Hudson Motor Car Company Ventura, Calif. – After a twenty year history, Patagonia has moved its Reno outlet store to a historic downtown location. Patagonia has grown to nearly 350 ...read more
Patagonia Closes Its Doors on Election Day, Encourages Voters to Prioritize Environmental Issues
VENTURA, California. (October 28, 2016) - As part of its ongoing Vote Our Planet initiative, Patagonia will close all of its retail stores around the nation, its headquarters in Ventura, its Reno distribution and customer service center on Election Day, Nov. 8, to encourage ...read more
Cory Bayers Joins Patagonia as VP of Marketing
VENTURA, Calif. - Patagonia announces the addition of Cory Bayers to its senior management team as Vice President of Marketing. In this role, Bayers will engage communities around the world on Patagonia’s best-in-class products, core values based in quality and environmentalism, ...read more
Patagonia Continues to Expand Its Fair Trade Program for Fall 2016 Directly Improving the Lives of Factory Workers
Patagonia has quickly scaled from 11 to 218 styles in 2 years and hopes the success of its program will lead the way for transparency and inspire other brands to do the same. More than 40 million people are directly involved in the global textile manufacturing industry and many ...read more
Patagonia Launches Vote Our Planet: A National Campaign Urging Americans to Vote Up and Down the Ballot to Protect Our Air, Water and Soil
Today, Patagonia is launching Vote Our Planet – a major non-partisan environmental campaign urging Americans to vote up and down the ballot to elect officials and support referendums that will defend our planet’s air, water and soil and protect the health and well-being of ...read more
Patagonia Founder Yvon Chouinard Rewrites His Philosophy for New Era of Environmental Crisis
Completely revised & expanded edition of Let My People Go Surfing includes a foreword by activist & author Naomi Klein Ventura, California - Ten years after its original publication, Penguin Books has released a completely revised and expanded edition of Patagonia founder and ...read more
PATAGONIA RELEASES NEW BOOK, FAMILY BUSINESS: INNOVATIVE ON-SITE CHILD CARE SINCE 1983
With over thirty years of experience, Patagonia shares what they’ve learned about children and supporting working families – and why corporate-sponsored, onsite child development centers are good for business Ventura, California (August 9, 2016) – In a groundbreaking new book, ...read more
PATAGONIA RELEASES A DOCUMENTARY DEPICTING AN EPIC STRUGGLE BETWEEN BACKCOUNTRY PROTECTION AND DEVELOPMENT
VENTURA, California. (October 12, 2015) - This fall, Patagonia will release Jumbo Wild – a gripping, hour-long documentary film by Sweetgrass Productions telling a true story of the decades-long battle over the future of British Columbia’s iconic Jumbo Valley – highlighting the ...read more
PATAGONIA’S NEW BACKCOUNTRY TOURING COLLECTION PERFORMS AND PROTECTS ON THE SKIN UP AND THE RIDE DOWN
VENTURA, California. (October 5, 2015) – Patagonia’s snow and alpine design teams joined forces for Fall 2015 to create the all-new Backcountry Touring Collection, a comprehensive, customizable system of outerwear, under layers and packs for backcountry skiers and riders who go ...read more
2016 MUGS STUMP AWARD OPENS FOR APPLICATIONS OCTOBER 1, 2015
Ventura, CA (October 1, 2015)—From October 1 through December 1, 2015, the 2016 Mugs Stump Award will be accepting grant applications from small climbing teams with fast and light alpine objectives. Established in 1993 to honor the late Mugs Stump, each year the Mugs Stump Award ...read more
PATAGONIA SETS OUT TO CHANGE THE FILTHY BUSINESS OF DENIM
VENTURA, California – With its new denim collection launching today, Patagonia is changing the way denim is made and raising the bar for environmental and human rights practices – using innovative, environmentally friendlier dye, Fair Trade Certified™ sewing practices, and 100% ...read more
Patagonia Promotes Sven Shiers to Eastern Regional Sales Manager
VENTURA, California – Patagonia has promoted longtime Patagonia territory sales manager, Sven Shiers, to Eastern Regional Sales Manager. In his new position, Shiers will be managing eight sales representatives. Shiers brings to this position 29 years of sales experience as both ...read more
Confluence Outdoor’s Whitewater Brands Bring Competition and Support to 2015 GoPro Mountain Games
GREENVILLE, S.C. (June 2, 2015) –Confluence Outdoor, the industry’s leading watersports company, will once again have a strong presence at the GoPro Mountain Games with a booth in Gear Town for Dagger, Wave Sport, Boardworks, Badfish, Bomber Gear and Adventure Technology, and ...read more
Wilderness Systems Supports Heroes on the Water and America’s Soldiers and Veterans
Wilderness Systems® is proud to be sponsoring several fishing events and tournaments in 2015 that benefit Heroes on the Water, an organization that works with American soldiers, providing opportunities for them to discover and have access to the joys of paddling and fishing. ...read more
Metolius Re-enters Commercial Climbing Gym Hold Market
Tedd Thompson leads development of durable urethane climbing holds Bend, Ore. (May. 27, 2015) – Metolius, a leading manufacturer and designer of innovative climbing gear, is expanding its focus on the commercial gym market. Metolius was the original U.S. climbing hold ...read more
Wilderness Systems Invests in All Facets of Kayak Angling for 2015
GREENVILLE, S.C. (May 14, 2015) – A leader in the kayak angling industry for the past decade, Wilderness Systems is continuing to invest in the sport by sponsoring events, tournaments, organizations and individuals that advance and grow all categories of kayak fishing and that ...read more
Wilderness Systems’ Advanced Tactical Angling Kayak (A.T.A.K.) Offers Game-Changing Versatility, Stability and Innovative Features
GREENVILLE, S.C. – The much-anticipated Wilderness Systems Advanced Tactical Angling Kayak (A.T.A.K.) (patent pending) is setting a new standard in the sport of kayak fishing with unprecedented versatility, stability, innovative features and a fully customizable open design. The ...read more
Confluence Outdoor Supports Initiatives that Advance the Sport of Kayaking, Protect Rivers and Support Community in 2015
Greenville, S.C. (April 17, 2015) – Confluence Outdoor, parent company to nine leading paddlesports brands is sponsoring events, projects and organizations in 2015 that protect rivers, unite communities and push the sport of whitewater kayaking to new levels. Dagger, Wave Sport, ...read more
Team Wave Sport is Dedicated to Exploring the Limits of Whitewater Kayaking in 2015
GREENVILLE, S.C. (April 9, 2015) – Dedicated to exploring the limits of whitewater kayaking, Team Wave Sport announces a roster of 18 elite athletes who are committed to all disciplines of the sport, from steep creek boating and international river exploration to competitive ...read more
Team Bomber Gear is a Cross-Discipline Paddling Powerhouse in 2015
GREENVILLE, S.C. - Bomber Gear®, innovative manufacturer of trusted, technical paddlesports apparel has 24 expert whitewater, touring and SUP paddlers on its 2015 team roster. Team Bomber Gear athletes put the brand’s products to the test—ranging from dry gear made with Polartec® ...read more
Adventure Technology’s 2015 Whitewater, Touring and Fishing Team Includes Top-Caliber Athletes in All Kayaking Categories
GREENVILLE, S.C. (March 26, 2015) – Adventure Technology® (AT), leader in innovative paddle design including Duraweave™ construction has elite competitors, paddling instructors, expedition leaders, kayak anglers, photojournalists and filmmakers on its 2015 whitewater, touring ...read more
Wilderness Systems® Expands Pro Staff to 56 Elite Anglers in 2015
Top angling experts represent all aspects of kayak fishing and provide invaluable product feedback to the leading angling kayak manufacturer GREENVILLE, S.C. (March 20, 2015) – The Wilderness Systems® 2015 Pro Staff has expanded in 2015 to include 56 of the top guides, ...read more
Team Dagger’s 2015 Roster is Stacked with World Renowned Paddlers, Top Competitors and Inspirational Instructors
Talented newcomers include Adriene Levknecht, Ben Brown, Brad McMillan and Haley Mills GREENVILLE, S.C. – Team Dagger’s 2015 roster includes 21 top-caliber paddlers who are progressing the sport of kayaking as they explore uncharted rivers, compete in elite kayaking events, and ...read more
Confluence Outdoor Adds New Sales Representative to its Team
New hire to provide support in Western Great Lakes GREENVILLE, S.C. - Confluence Outdoor, home to nine of the top watersports brands in the U.S., has hired Katie Vinohradsky as Sales Representative, covering the Accessories and SUP categories in Minn., Wis., N.D., S.D., Iowa ...read more
Wilderness Systems Introduces Two Ultralite Kayaks to Spring 2015 Lineup
Top-selling Tarpon 120 and Pungo 120 Ultralite models available in four colors for recreation and angling GREENVILLE, S.C. (February 23, 2015) – Wilderness Systems®, industry leader in high performance recreational, touring, expedition and angling kayaks, introduces the Tarpon ...read more
G3 Joins Forces in 2015 with Top Industry Partners to Enable More People to Enjoy Backcountry Mountain Experiences
VANCOUVER, B.C. (Feb. 3, 2015) – G3, the independent, industry-leading manufacturer of backcountry skis, splitboards, bindings and ski accessories, has partnered for 2015 with guide associations, lodge operations, events and snow safety organizations that are committed to helping ...read more
Bomber Gear’s All-New 2015 Technical Apparel Collections Offer Protection for Every Type of Paddler
Gauley, Oneida, and Edisto Series provide versatile performance, breathability, and ergonomics for SUP, kayaking, rafting, and angling GREENVILLE, S.C. – Bomber Gear’s® all-new 2015 technical apparel collection offers protection for every type of paddler, whether their water ...read more
Bomber Gear Partners with Polartec to Create Premium Apparel Line, Establishing New Standard for Performance in Watersports
Revolutionary Polartec NeoShell Technology is introduced to paddlesports for the first time, keeping paddlers immersed in activity, not sweat GREENVILLE, S.C. – Bomber Gear®, manufacturer of premium, technical paddlesports apparel and sprayskirts, introduces its all-new line of ...read more
Confluence Outdoor Hires National Technical Instructor
Leading watersports company expands training and education program for retailers and consumers GREENVILLE, S.C. - Confluence Outdoor, parent company to nine premium watersports brands, has hired Ben Lawry as National Technical Instructor to enhance the company’s training and ...read more
G3’s Lightweight Synapse Carbon 101W: Designed For Women and Smaller Skiers to Rip Up and Down the Mountain
Vancouver, B.C. (January 2015) - G3 expands its Synapse Carbon ski collection for 2015, adding the new Synapse Carbon 101W, a lightweight, all-mountain freeride ski specifically designed for women or lightweight, smaller riders. Synapse Carbon 101W: Built with the same unique ...read more
Confluence Outdoor Brings New International Managing Director on Board
Greenville, S.C. – Confluence Outdoor© began the new year by appointing Alistair Thorburn as Managing Director, International beginning on January 1, 2015. Thorburn brings more than three decades of relevant leadership experience to his new role at Confluence, with a successful ...read more
G3’s All New Boundary 100 and Boundary 100W Ski Designed for Either Side of the Rope Line
Vancouver, B.C. (January 14, 2015) - G3, the premier backcountry ski and splitboard brand is launching the new Boundary 100 and Boundary 100W skis designed for backcountry skiers who are looking to explore both sides of the resort boundaries. These lightweight, hard charging skis ...read more
G3 Expands Popular ION Touring Binding Line, Offering A Family Of Three Lightweight Bindings
ION Lt 12 and ION 10 join the award winning ION 12 Vancouver, B.C. (Jan. 12, 2015) - G3 is expanding its popular lightweight ION tech binding collection for 2015-16, adding two new bindings to the award-winning ION family. The ION LT 12 and the ION 10 join the popular ION 12, ...read more
New Dagger Roam SOT Blurs Lines Between Flat-Water and Moving Water Performance
The Roam delivers a versatile kayak for outdoor enthusiasts at all paddling skill levels GREENVILLE, S.C. – Dagger®, the premier designer and manufacturer of high-performance whitewater and adventure recreation kayaks, launches the Roam, a cross performance sit-on-top kayak for ...read more
Confluence Outdoor Acquires Boardworks
GREENVILLE, S.C. – Confluence Outdoor, the industry’s leading watersports company, today announced that it has acquired Boardworks, a premier surf and stand up paddle board company based in Carlsbad, California. Boardworks’ product line includes paddle boards, surf boards, ...read more
G3’s 2015 Athlete Team Includes Top Freeride Athletes, Photographers, Guides, Mountaineers
G3’s athletes are pushing the limits of backcountry skiing and snowboarding as they test new G3 innovations VANCOUVER, B.C. (December 17, 2014) - G3’s 2015 athlete ambassador team includes twenty-two top freeride athletes, photographers, guides and mountaineers – people who ...read more
Wilderness Systems Wins YakAngler.com’s 2014 Kayak Angler’s Choice Award
Phase 3® AirPro MAX High/Low Seat places first in the Product of the Year category Greenville, S.C. (December 8, 2014) – Wilderness Systems®, the leader in innovative, premium fishing kayaks and accessories, received the first place 2014 Kayak Angler’s Choice Award from ...read more
Adventure Technology Launches Fully Featured, Length-Adjustable Kayak Fishing Paddles at Retailers
GREENVILLE, S.C. (December 1, 2014) – Adventure Technology® (AT), leader in ergonomic paddle design, has introduced new highly adjustable, fully featured paddles for kayak anglers now available for purchase at retailers.These new angling paddles offer a comfortable, customized ...read more
Sue Rechner Combines Passion and Knowledge to Revive South Carolina's Confluence Outdoor
Greenville, South Carolina – This week, Confluence Outdoor and its high quality, American-made canoes and kayaks represent South Carolina on AOL’s This Built Americaeditorial series. In 2007, kayaking and outdoor water sports were booming. But just because business was up didn’t ...read more
G3 Launches the First Turns Fetish Contest for Eager Backcountry Skiers & Riders
Media ContactTessa ByarsVerde Brand Communications(970) 259-3555 x 136tessa@verdepr.com Vancouver, B.C (November 6, 2014) – G3 Genuine Guide Gear loves getting first turns and this fall the leading, independent backcountry ski and splitboard brand is having a contest to find out ...read more
G3’s Full Carbon Synapse Ski Line Blends Downhill and Ultralight Touring Performance
Vancouver, B.C. (November 4, 2014)- G3’s all-new Synapse series skis are some of the lightest skis in the backcountry freeride category, with a unique carbon construction that makes them both insanely light and incredibly responsive. Ready for any type of terrain or snow ...read more
G3 Releases New Backcountry Ski Pole Collection
Three unique touring pole options are packed with features for backcountry travel Vancouver, B.C. (October 30, 2014) - True to G3’s unrelenting commitment to improving the tools and toys that skiers demand for winter backcountry adventures, G3 launched an entirely new and unique ...read more
Wilderness Systems’ All-New Thresher Open Water Fishing Kayak Now Available at Retailers
The next generation of high performance sit-on-top kayak designs defies the bounds of kayak angling GREENVILLE, S.C. (October 9, 2014) – Wilderness Systems®, the industry leader in innovative, high performance angling kayaks, launches the Thresher®, an all-new open water fishing ...read more
Industry Vet Jason Broz Joins G3’s Design and Manufacturing Team
Broz brings over 20 years of ski and snowboard manufacturing experience to G3 VANCOUVER, B.C. (October 20, 2014) - G3, the independent, industry-leading manufacturer of backcountry skis, splitboards, bindings and ski accessories, has hired ski and snowboard industry veteran Jason ...read more
G3 Expands Black Sheep Splitboard Line
The full carbon Black Sheep Carbon X3offers the ultimate in ultralight touring performance Vancouver, CA (October, 16 2014) - G3 Genuine Guide Gear’s Black Sheep Carbon X3 offers snowboarders an even lighter weight split board option in 2014 for the ultimate in touring and ...read more
G3 Hires Sigi Rumpfhuber/Exolite to focus on EU market growth
Well-known industry vet to help direct European sales, consult on products for EU market VANCOUVER, B.C. (Oct. 9, 2014) - G3, the independent, industry-leading manufacturer of backcountry skis, splitboards, bindings and ski accessories, hired ski industry veteran Siegfried ...read more
Wilderness Systems Introduces the Ride MAX Angling Kayaks
Phase 3® AirPro MAX High/Low Seat elevates the Ride 115, 115X and 135 to new heights Greenville, S.C. (October 2, 2014) – Wilderness Systems®, the leader in innovative, high quality fishing kayaks, launches the Ride MAX model family to retailers around the world, providing an ...read more
G3’s Entire Ski Line Receives a Carbon Overhaul to Shed Weight and Increase Stability
Lighter and more powerful Empire, Empress, District and Cake skis now available at retailers North Vancouver, B.C. (October 1, 2014) – G3 Genuine Guide Gear Inc, the leader in backcountry gear innovation has taken ski construction to the next level with a carbon upgrade ...read more
G3 ION Binding Sets New Standard in Lightweight Touring Performance
Unparalleled power, precision, retention, and durability offered in a simple, lightweight tech binding with a release value of 5 to 12 Vancouver, B.C. (September 25, 2014) – G3 Genuine Guide Gear Inc. introduces the ION freeride touring binding, offering unparalleled ...read more