Lisa Mullen, Verde Brand Communications
San Diego, Calif (Feb. 6, 2014) – Zoot Sports has been named the official apparel supplier of LAVA Magazine’s new triathlon club program. The innovative program gives triathlon club members across the country a discounted subscription rate to LAVA and now offers discounted custom apparel from Zoot, the leader in triathlon apparel and shoes.
“Zoot was born in the lava fields of Kona and we continued to be inspired by the sport’s greatest race every year. LAVA was born out of that very same inspiration and it’s that shared passion that excites me about this partnership,” said Zoot Sports General Manager Erik Vervloet. “We look forward to weaving Zoot into the fabric of LAVA’s dedicated readership.”
In addition to offering preferred pricing on custom apparel orders, clubs that are members of LAVA’s tri club program will enjoy additional benefits like Zoot swag bags and additional discounts on Zoot gear. Clubs that are members of the program will also receive exclusive discounts on a variety of Zoot products throughout the year.
“LAVA is proud to serve the sport’s most serious athletes and clubs and now that commitment goes even further with our new tri club program,” said LAVA Publisher Heather Gordon. “We’re excited to offer our readers top-notch custom apparel from Zoot, a brand that was born on the Big Island of Hawaii just like ours.”
To find our more about LAVA’s triathlon club program or to register your club, visit lavamagazine.com/?
About Zoot Sports
Celebrating its 30th Anniversary in 2013, Zoot Sports is 100% focused on providing the athlete with the ultimate in performance apparel, wetzoots, footwear and accessories. Since the company's inception, Zoot has been pioneering innovative product solutions that cover the athlete from start to finish and head to toe. Zoot continues to draw on its history in the sport and its athletes to deliver the most comprehensive, technologically-advanced and complete multisport product line in the world. Visit Zoot online at zootsports.com.
About LAVA Magazine
Started in 2010 and named after the race that put triathlon on the map, LAVA Magazine aims to educate, entertain and inspire the world’s most dedicated triathletes. With cutting edge training insight, in-depth product reviews and award winning photography and journalism, LAVA is the only source for serious triathletes. Visit LAVA online at lavamagazine.com.