Madshus Presents the Inaugural Peter Hale Memorial Sponsorship Program

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Media Contact

Lisa Mullen

Verde Brand Communications


Seattle, WA (Aug. 25, 2014) — Madshus, the world’s leading performance Nordic ski company, is please and honored to launch the first annual Peter Hale Memorial Sponsorship Program. Each year Madshus will select one promising young male and female athlete to receive a full Madshus set up of skis, bindings, boots and poles. The inaugural sponsorship recipients will be announced Fall 2014.

Peter Hale committed his life to the Nordic skiing community through his many years as the Race Director for Madshus. After a long battle with cancer, Peter Evarts Hale (66) passed away on November 17, 2013 in his hometown of Bozeman, Montana. The Nordic community lost a great influencer, but through his sponsorship program, Peter’s legacy will leave a great mark on the racing community and Nordic industry at large.


Throughout his career, Peter supported countless up-and-coming Nordic racers with Madshus racing equipment. He was constantly seeking out the next great talent and always there to lend support on race day. Peter had a keen eye for spotting young talent, and many of the athletes he helped sign to Madshus have gone on to achieve national and international success. “Peter had the biggest heart of anyone I’ve ever met. He believed in me from the moment he met me,” comments US Ski Team athlete Noah Hoffman. “In his role as a Madshus rep, he did everything in his power to help me be as successful as possible. He is greatly missed.”

Sponsorships will be awarded based on nominations submitted to Madshus and will take into account the following criteria:

  • High school-aged athlete (14 to 18 years)
  • Demonstrates an unwavering commitment to Nordic Skiing within his/her community
  • An exceptional ambassador for the sport
  • Demonstrates great potential as outlined by his/her coach and peers

All nominations must be submitted to the Madshus Marketing Department c/o Carmi Schulman ( by September 30th, 2014. Madshus will announce Sponsorship recipients in early October.

About Madshus
The world’s oldest ski brand, Madshus’ Norwegian heritage dates back to 1906. From the original woodworking craftsmanship of its founder, to today’s state of the art production processes and materials, Madshus is the standard to which all other Nordic skis are held. Whether for World Cup level racing, fitness skiing, cruising, metal-edge touring, or cross country downhill, Madshus continues to apply that same keen craftsman’s eye to each ski, boot, and pole it produces. Over 100 years since it’s founding, Madshus’ storied commitment to the art and craft of ski making resonates today in the same consistent standard of excellence all performance Madshus skiers have come to expect.