Madshus Presents the Inaugural Peter Hale Memorial Sponsorship Program

Author:
Updated:
Original:
madshus logo

Media Contact

Lisa Mullen

Verde Brand Communications

lisa@verdepr.com

970.259.3555

Seattle, WA (Aug. 25, 2014) — Madshus, the world’s leading performance Nordic ski company, is please and honored to launch the first annual Peter Hale Memorial Sponsorship Program. Each year Madshus will select one promising young male and female athlete to receive a full Madshus set up of skis, bindings, boots and poles. The inaugural sponsorship recipients will be announced Fall 2014.

Peter Hale committed his life to the Nordic skiing community through his many years as the Race Director for Madshus. After a long battle with cancer, Peter Evarts Hale (66) passed away on November 17, 2013 in his hometown of Bozeman, Montana. The Nordic community lost a great influencer, but through his sponsorship program, Peter’s legacy will leave a great mark on the racing community and Nordic industry at large.

peter

Throughout his career, Peter supported countless up-and-coming Nordic racers with Madshus racing equipment. He was constantly seeking out the next great talent and always there to lend support on race day. Peter had a keen eye for spotting young talent, and many of the athletes he helped sign to Madshus have gone on to achieve national and international success. “Peter had the biggest heart of anyone I’ve ever met. He believed in me from the moment he met me,” comments US Ski Team athlete Noah Hoffman. “In his role as a Madshus rep, he did everything in his power to help me be as successful as possible. He is greatly missed.”

Sponsorships will be awarded based on nominations submitted to Madshus and will take into account the following criteria:

  • High school-aged athlete (14 to 18 years)
  • Demonstrates an unwavering commitment to Nordic Skiing within his/her community
  • An exceptional ambassador for the sport
  • Demonstrates great potential as outlined by his/her coach and peers

All nominations must be submitted to the Madshus Marketing Department c/o Carmi Schulman (carmi_schulman@k2sports.com) by September 30th, 2014. Madshus will announce Sponsorship recipients in early October.

About Madshus
The world’s oldest ski brand, Madshus’ Norwegian heritage dates back to 1906. From the original woodworking craftsmanship of its founder, to today’s state of the art production processes and materials, Madshus is the standard to which all other Nordic skis are held. Whether for World Cup level racing, fitness skiing, cruising, metal-edge touring, or cross country downhill, Madshus continues to apply that same keen craftsman’s eye to each ski, boot, and pole it produces. Over 100 years since it’s founding, Madshus’ storied commitment to the art and craft of ski making resonates today in the same consistent standard of excellence all performance Madshus skiers have come to expect.

Related

Madshus

Madshus Announces Lance McKeney and Margie Freed Peter Hale Memorial Recipients for 2015

Media ContactTessa DuBoisVerde Brand Communicationstdubois@verdepr.com970.259.3555 Seattle, WA (October 27, 2015)—Madshus, the world’s leading performance Nordic ski company, is thrilled to announce Margie Freed and Lance McKenney as the winners of the second annual Peter Hale ...read more

Empower logo.Madshus.PR

Madshus Revolutionizes Ski Customization with the eMpower™ Program

SEATTLE, Wash. (January 8, 2014) – Madshus, the world’s leading performance Nordic ski company, releases Madshus eMpower™ a microchip technology used to aid in custom ski selection. Madshus eMpower incorporates an internal Near Field Communication (NFC) chip into the core of ...read more

Madshus_CMYK_1906

Team Gregg Commits to Two More Years with Madshus

Madshus, the world’s leading performance Nordic ski company, is pleased to announce that Olympians Brian and Caitlin Gregg (Team Gregg) have signed on to continue racing exclusively in Madshus skis, boots, and poles for another two seasons. "Madshus has allowed Brian and I to ...read more

2-15.HyperU.RevoWrap

Madshus Introduces RevoWrap™ Technology into Race Performance Boots

Media Contact Lisa Mullen Verde Brand Communications lisa@verdepr.com 970.259.3555 Media ContactLisa MullenVerde Brand Communicationslisa@verdepr.com970.259.3555 Seattle, Wash.(January 12, 2015) – Madshus, the world’s leading performance Nordic ski company, has increased its ...read more

Madshus

Madshus Integrates Wearable Tech into 2014 Ski Line

Media ContactLisa MullenVerde Brand Communicationslisa@verdepr.com970.259.3555 SEATTLE, Wash. (December 8, 2014) -- Madshus, the world’s leading performance Nordic ski company, has created a paradigm shift in the world of fitness with the release of its new empower program. ...read more

Madshus_CMYK_1906

Madshus Integrates Proven IntelliGrip® Skin Technology into Terrasonic IntelliGrip® Classic Ski Base

Media ContactLisa MullenVerde Brand Communicationslisa@verdepr.com970.259.3555 Seattle, Wash.(January 19, 2015) – Madshus, the world’s leading performance Nordic ski company, has expanded its IntelliGrip® skin program to include an integrated base solution for a more hands-off ...read more

Madshus Presents New Line of Touring Skis at ORWM

SEATTLE, Wash. – Madshus, the world's oldest ski company, has reimagined what a classic touring ski can offer in performance, speed, stability, and grip with the introduction of the newly redesigned Madshus Touring Series at Outdoor Retailer Winter Market 2012. Featuring the ...read more

Zoot Bracket

Zoot named official apparel supplier of LAVA triathlon club program

Media ContactLisa Mullen, Verde Brand CommunicationsLisa@verdepr.com San Diego, Calif (Feb. 6, 2014) – Zoot Sports has been named the official apparel supplier of LAVA Magazine’s new triathlon club program. The innovative program gives triathlon club members across the country a ...read more

MadshusPic

US Ski Team Athlete Ida Sargent Joins Team Madshus

Seattle, WA (October 1st, 2015) — Madshus, the world’s leading performance Nordic ski company, is pleased to announce that Olympian and US Nordic Ski Team Member, Ida Sargent has signed an exclusive deal with Madshus skis and boots. The deal is effective October 1st, 2015 and ...read more