Pertex® fabric launches new website

Easy-to-navigate site serves as a resource to vendor partners, dealers and consumers
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Clitheroe, UK (Sept.23,2010) – Pertex®, designer and manufacturer of performance fabrics that allow users to withstand the most extreme environments on earth, announced today the launch of the new Pertex.com website.

The new user-friendly site clearly maps out the brand's mission and history, product overviews and company news. Pertex.com invites visitors to explore, in detail, the six sub-brands of Pertex® fabrics and the unique technology employed to create each innovative textile.

“It was a big goal this year to create an easy to navigate website that would encompass our brand and products in a clear, understandable fashion,” said Pertex Brand Director, Steve Laycock. “We're very pleased with the result, it's very user-friendly.”

Clearly labeled search tabs along the top of the page make navigating through the site easy and quick. Whether you're a manufacturer interested in employing Pertex® fabrics into your finished goods, a customer who is curious about which fabric best suits their needs, or interested in brand information, the new website is there to serve.

Please visit the new site, available in English, at www.pertex.com.

Stay up to date with company news, new products, images and Pertex® fans on Facebook and join the conversation on Twitter.

About Pertex®
Founded in1970, by mountaineer Hamish Hamilton and Perseverance Mills Ltd. based on the theory of Hamilton's known as capillary action applied to polyamide yarns. Pertex was purchased in 2005 by Mitsui & Co. Ltd., a company dedicated to the research and development of innovative textile technology. It is Pertex's innovation which has earned the company it's reputation with products such as Pertex® Classic, Equilibrium, Quantum, Quantum GL, Microlight and Endurance. From the first Travelers Towel to the Pertex® and Pile clothing line and the birth of soft shells, the Pertex range of fabrics has been developed and refined over the past 30 years to ensure that the Pertex brand is synonymous with quality and innovation. www.pertex.com

Now available across the entire Pertex range, the Pertex Eco Series of fabrics

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