Atomic and Salomon bolster marketing department in the United States

Author:
Updated:
Original:

Newly-appointed marketing manager will drive brand initiatives and increase awareness

Ogden, UT - June 22, 2015 - Atomic and Salomon, leaders in ski industry innovation and performance, are proud to announce the appointment of Nick Castagnoli as the new North American regional marketing manager for winter sports equipment, for both brands. Atomic and Salomon are sister brands owned by Finnish sporting goods company Amer Sports.

“We’re looking forward to adding Nick’s experience and leadership to our already great team,” said Mike Adams, Amer Sports winter and outdoor vice president of winter sports equipment. “He’ll be a great asset to both brands as we continue grow.”

Castagnoli comes to Atomic and Salomon with over 15 years of experience in the ski industry, including the past nine years working for Group Rossignol. Most recently, Castagnoli served as Communications and Public Relations Manager for the Group Rossignol portfolio, including: Rossignol, Dynastar, Lange, Look, and Kerma brands, where he was responsible for the production and delivery of all outward facing brand, category, product, and partnership communications.

As the marketing manager Castagnoli will manage all marketing initiatives from print, digital, retail, go to market and sports marketing to brand and category activation and consumer engagement.

“Atomic and Salomon each boast an incredible history of innovation within winter sports and I couldn’t be more excited to contribute to the growth of these iconic heritage brands,” says Castagnoli. “I’m looking forward to integrating amongst the strong marketing and commercial teams we have in place here, diving into the product lines, and helping shape the strategies that will enhance the sell-through efforts of our sales force and dealers.”

Born and raised in Fort Dodge, Iowa, Castagnoli attended the University of Colorado in Boulder where he majored in English and has spent the past two decades living and playing in the Rocky Mountains. He is now based in Ogden, Utah, home to Atomic and Salomon North America, and enjoys mountain biking, trail running, skiing, and renovating his new house with his wife Venessa.

About Atomic:
Founded in 1955, Atomic manufactures products tailored for ski racers, freeskiers, backcountry skiers, cross-country skiers, beginners and World Champions alike. Every Atomic product is more than the sum of its parts, not only incorporating the know-how of creative experts, but also embodying the passion for skiing of every Atomic employee. www.atomic.com

About Salomon:
Salomon, the mountain sports company. Salomon was founded in 1947 in the heart of the French Alps. Since then, we’ve been creating innovative products to enhance the performance of athletes. Performance led design is our past. Performance led design is our future. www.salomon.com

###

Related

IMG_0385

Salomon announces new alpine commercial manager for the United States

Salomon, the leader in technical design and innovation in mountain sports welcomes Chris McKearin as its new alpine commercial manager. McKearin has worked with Salomon’s parent company, Amer Sports, since 2007, most recently serving as the Atomic Freeski Sports Marketing ...read more

Atomic adjusts sales representation lineup

Barry Zamzow and Doug Nunn bring years of success and expertise to Alaska Ogden, UT—May 19, 2015—Atomic is pleased to announce sales representative Barry Zamzow will be covering the state of Alaska for Atomic alpine hardgoods and softgoods sales. In addition, Doug and Leigh Nunn ...read more

SalomonNewLogo1

Salomon opens brand store in Vail this weekend

Salomon, the leader in technical design and innovation in mountain sports has joined forces with Specialty Sports Venture (SSV) to open the fresh new concept store in the heart of Vail’s Lionshead Village. The public is invited to a special party celebrating the new Salomon ...read more

Brody Leven

Brody Leven signs with Salomon as four-season athlete

Leven will contribute ski mountaineering, trail running and media prowess to the Salomon team year-round Ogden, UT- December 16, 2013- Salomon, the leader in technical design and innovation in mountain sports, has signed ski mountaineer and storyteller Brody Leven to its US ...read more

Long-standing Salomon sales reps expand reach to Alaska

Alaskan retailers will work with familiar faces in the industry as Joel Hammond and Doug Nunn take over alpine and Nordic sales representation Ogden, UT—May 19, 2014— Salomon is pleased to announce developments to its alpine and Nordic sales representation in Alaska. Joel Hammond ...read more

Salomon's US mountain and trail running team joins the herd

Salomon Sports, a leader in technical design and innovation in mountain sports, announces its US trail team’s collaboration with Backcountry.com to create a unique mountain and trail running partnership. Athletes that make up the new team are Aliza Lapierre, Cassie Scallon, Emma ...read more

Atomic sales representative wins SIA Rep of the Year Award

Atomic is pleased to announce that SnowSports Industries of America (SIA) has recognized Bruce McDonald as a 2014 Regional Rep of the Year. Each year, this award is given to regional sales representatives who excel at various criteria including responsiveness to dealers, ...read more

Primary-Logo

Salomon introduces a new approach to urban running events in the United States

Ogden, UT—April 21, 2014 – Salomon Sports, a leader in technical design and innovation in mountain sports, is bringing its hit European event series, CITYTRAIL™ to the United States. The point-to-point and looped urban trail running events are coming to Minneapolis, San Francisco ...read more

Skier Close Up, Craig McGee, 3 year use May 2017[1]

Atomic Partners with CMH Heli-Skiing

Industry leader inks two-year ski agreement with the world’s first heli-skiing operation Ogden, Utah - September 22, 2014 - Atomic, a leader in ski innovation and performance, is proud to announce its new, two-year partnership with CMH Heli-Skiing (CMH), the world’s first and ...read more