AVEX Strengthens Commitment to Protecting Water Resources with #ItTakesADrop Campaign


Media Contact:
Marjory Elwell
Verde Brand Communications
970-259-3555 x130

Partners with Trout Unlimited, The Water Project, The Conservation Alliance, Surfrider Foundation, and American Rivers

Park City, UT (June 15, 2015) – AVEX, a leading reusable water bottle brand for outdoor adventurers, is pleased to announce the launch of the #ItTakesADrop campaign on July 1, 2015 to help raise awareness about protecting and preserving access to the earth’s most precious resource: water. The launch of this campaign coincides with AVEX’s new partnership announcement with the following non-profit organizations: American Rivers, Surfrider Foundation, Trout Unlimited, The Water Project and The Conservation Alliance.

The #ItTakesADrop campaign will run for five months, and each month one of AVEX’s new water resource partners will be highlighted for the great work they’re doing in caring for and conserving our water resources. The campaign will kick things off in July with a Trout Unlimited contest running from July 1through July 22. During this month and all proceeding months, the campaign will focus on raising awareness for the respective non-profit being highlighted. The contests will involve participants sharing photos and stories on Twitter and Instagram in response to each contest. Winners will be announced at the end of the month and involve various limited edition AVEX branded products.

AVEX has identified these likeminded non-profit organizations to partner with in order to address the water conservation issue, helping specifically to reduce waste from disposable plastic water bottles from the water cycle and aid in the preservation of clean water resources. AVEX designs and engineers products with superior drink interfaces and lasting value to help save our precious water resources for users today and future generations to come.

“Water connects every living thing on this planet. We are constantly inspired by the element of water as part of this awesome community of outdoor users from surfers to campers, rafters, anglers, skiers, and adventurers,” said David Mellon, AVEX General Manager. “At AVEX, we live, work and play in the mountains, rivers, and oceans; our goal is to make a better hydration product while being committed to giving back to protect our vital, finite water resources on this earth.”

For more information on the campaign and the AVEX partnerships, visit www.avexsport.com/ittakesadrop/

About the partnerships:

American Rivers: During the month of September, American Rivers will be featured in the #ItTakesADrop campaign. Additionally,AVEX is supporting American Rivers by gifting the organization with stainless steel imprinted Highland thermal mugs. American Rivers will give these custom American Rivers logoed mugs to its key donors. American Riders works to protect wild rivers, restore damaged rivers and conserve clean water for people and nature. American Rivers has protected and restored more than 150,000 miles of rivers through advocacy efforts, on-the-ground projects, and an annual America’s Most Endangered Rivers® campaign.

Surfrider Foundation: AVEX has partnered with Surfrider Foundation to provide the organization with matte black imprinted AVEX Highland thermal mugs for Surfrider Foundation to give to its key donors. Surfrider Foundation will be highlighted in an AVEX-hosted contest during the month of August for the #ItTakesADrop campaign. Surfrider Foundation is dedicated to protecting the ocean, waves and beaches through a powerful activist network. The organization’s focus is on four areas: beach access, water quality, coastal preservation, and protection.

Trout Unlimited: In addition to the #ItTakesADrop campaign and Trout’s featured month of July, AVEX has partnered with Trout Unlimited to assist in the organization’s own recent fundraising campaign that involves giving away 2,000 stainless steel Brazos water bottles to those that made a donation to Trout Unlimited. AVEX also gifted the organization imprinted matte green Highland thermal mugs for internal use and donor appreciation. Trout Unlimited works to conserve, protect and restore North America’s coldwater fisheries and their watersheds.

The Water Project: The final month of the #ItTakesADrop campaign, November, will be focused on the work that The Water Project is doing. AVEX has partnered with The Water Project by providing 300 imprinted Brazos water bottles to assist in the organization’s “Water Drops of Hope” fundraising campaign. AVEX also gifted The Water Project with imprinted matte black Highland thermal mugs for donor appreciation. The Water Project works to provide sustainable water projects to communities in sub-Saharan Africa who suffer needlessly from a lack of access to clean water and proper sanitation.

The Conservation Alliance: In addition to becoming a new member of The Conservation Alliance, AVEX will donate a percentage of all revenue generated from its hydration product sales to the Alliance. The month of October will highlight The Conservation Alliance and the work that they’re doing alongside an #ItTakesADrop contest. The Conservation Alliance strives to protect and preserve North America’s last wild spaces. The Alliance has helped protect 44 million acres, 2,945 river miles, removed or halted 26 dams, purchased 10 climbing areas, and designated five marine reserves.

About AVEX:

AVEX thermal mugs and hydration bottles are designed specifically for sport and outdoor enthusiasts. Many feature the revolutionary AUTOSEAL® patented technology—a press-to-sip, release-to-seal button that automatically seals between sips—while others offer the patent-pending AUTOSPOUT® technology—a press-to-release button that opens a drinking spout. Many AVEX products feature a spout shield that covers and helps protect the spout from dirt and germs as well as a clip-on handle, making them perfectly suited for the outdoor consumer. AVEX is a brand of Ignite USA, a company with a passion for great products. For more information, visit www.AVEXSport.com.



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