Travel & Outdoor Trends from MERCURYcsc — The Truth About Camping? It Isn't Fun. - SNEWS

Travel & Outdoor Trends from MERCURYcsc — The Truth About Camping? It Isn't Fun.

Author:
Updated:
Original:

BOZEMAN, Mont. — What's the truth about camping? Ninety-one percent of experiential travelers — people defined by their passion for travel and the outdoors — don't describe camping as fun. So why do they still go? In our second edition of The Pulse from Think T+O™, we aimed to find out, exploring America's conflicted love affair with camping in the great outdoors.

If we don’t like bugs, then why do we immerse ourselves in the areas they love to populate and subject ourselves to their parasitic ways? If we aren’t getting enough sleep in our own homes, then why do we try to sleep with fewer comforts in the outdoors? And why would we ever want to abandon the modern conveniences of plumbing for a hole in the ground (at best)?

Why? Because camping gives us an opportunity to push our over-indulged limits, lets us explore who we are and reminds us of what’s most important. Scientists, academic researchers and psychologists might chalk it up to our need for more awe in our lives or our attraction and attachment to fire.

Thanks to insights from this edition of The Pulse, we know that experiential travelers realize that camping is a much more complex experience than is often portrayed in advertising and marketing messages. Smart travel and outdoor brands will understand the need to speak about the hard and often uncomfortable truths about camping – and not just focus on the fun-ness.

Learn more in our full report. We’ll provide you with results from The Pulse and actionable insights that you can use as you look to connect with this audience.

About MERCURYcsc

MercuryCSC is a Bozeman-based, converged marketing agency that connects brands with people who value travel, the outdoors and a sense of place. Fueled by its proprietary Think T+O research and team of emerging media, creative and public relations experts, MercuryCSC boasts Effie-award winning excellence.

Media:

Maclaren Latta, Vice President of Consumer Insights

406.600.4459, maclaren.latta@mercurycsc.com

Related

15-10048_TourTLS_Hemp_ds

Pack It Up, Pack It In with Mountainsmith’s 2015 Lumbar, Travel and Storage Products

Golden, CO (July 29, 2014) – Sustainability, simplicity, utility and durability continue to take front and center for Mountainsmith’s lumbar, travel and storage solutions in 2015. Whether your stashing a day’s worth of necessities for a commute or hike, toting a few choice ...read more

Image placeholder title

Icebreaker Unveils New Season’s Merino for Travel, Sport and the Outdoors

New heat-beating fabrics, woven merino, and stunning nature-inspired prints for Spring/Summer 2015 Auckland, New Zealand (August 2014) – Merino pioneer Icebreaker pushes the boundaries of fabric innovation, design and functionality in its Spring/Summer 2015 collection. New ...read more

Salewa

GET VERTICAL: WIN A BASE CAMP EXPERIENCE WITH SALEWA

The 31st of March marks the start of the online competition “get vertical”, where SALEWA, the brand leader in mountaineering clothing and equipment, will offer 100 lucky winners the chance to enjoy a vertical adventure amidst the mountains of the Alps or in Australia. Those who ...read more

Print

Outdoor Research debuts award-winning film, The Road From Karakol

SEATTLE, Wash. – On any good adventure, things never go as planned. For alpinist Kyle Dempster, that was decidedly the case in summer 2011 when he spent two months on a solo bike journey through remote Kyrgyzstan. Facing uncertainty in everything from tense encounters at ...read more

The New RootsRated.com Offers Insider’s Guides to the Best Outdoor Experiences in the Country

RootsRated.com, the premier online and mobile resource for “where to go outdoors,” announces the launch of their new website which is easier than ever to use with personalized search capabilities, map view and more local stories to inspire and enable the outdoor lifestyle. ...read more

Jones_SASSArgentina_Girardi1

Jones Snowboards Partners With SASS Global Travel on Splitboard Demo Program

Truckee, CA - Snowboard brand Jones Snowboards has partnered with adventure travel company SASS Global Travel to offer splitboard clinics using Jones’ splitboards on SASS snowboarding programs in Argentina and Japan.  For the past ten years, SASS Global Travel has offered one of ...read more

Cairn_Logo_blk

Cairn Adds New Talent to Its Team

Cairn Adds New Talent to Its Team First-to-Market Outdoor Subscription Box Service Sees Growth Bend, Oregon (October 19, 2015):  Cairn™ (www.getcairn.com), the first-to-market outdoor subscription box service, adds three new members to its team in the areas of marketing, ...read more

Janbox2

Cairn Opens Their January Box of Adventure- Curated Collection of Gear Sparks Winter Fun

Bend, Oregon (January 28, 2016): Cairn™, the first-to-market outdoor subscription box service, reveals their January box featuring a mix of outdoor products focused on winter fun. In addition, the January box includes an “Adventure Upgrade” surprise for five lucky subscribers who ...read more

Verde Fulfillment USA - Born from the Outdoor Industry

Verde Fulfillment USA, known as the premier order-fulfillment, warehousing and logistics company for the outdoor industry, originally started in late 2007 to fill a niche void in eco-friendly order fulfillment. Since that time, Verde has grown into a thriving mature fulfillment ...read more