BikeRoar Announces Communications Partnership with Verde

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Boulder, Colo. - BikeRoar, an online bicycle information hub that connects cycling consumers to Independent Bicycle Retailers (IBD’s), announces a partnership with Verde PR & Consulting, effective immediately.

BikeRoar, a pioneering online bicycling website and community, was founded on the Gold Coast of Australia in 2011. BikeRoar invites consumers to search, share and compare cycling products from a database of over 40,000 products – from complete bikes to framesets to parts and accessories. BikeRoar’s global mission is to connect riders with a growing network of more than 4500 independent bike shops across the globe, effectively tying in consumer online research with the IBD network. Verde will support BikeRoar’s mission with traditional public relations, Content Solutions and social/digital services, as well as online influencer campaigns, going forward.

“BikeRoar looked to partner with a company that would help drive our brand awareness within the cycling industry at all levels,” said BikeRoar’s Global Business Development Manager Dax Neech. “Verde was an obvious choice for us with their strong ties in the cycling community and proven history of success. We are stoked about this project and are looking forward to a long relationship."

BikeRoar is preparing to launch an app that tracks and relays on-the-ground consumer feedback obtained at cycling events and demo days to manufacturers and dealers. This timely information becomes a valuable asset when evaluating cyclists’ desires and design trends. BikeRoar is a proud partner to International Mountain Bicycling Association (IMBA); retailers that are IMBA members receive a 25-percent discount on BikeRoar subscriber services.

“Supporting BikeRoar enables our agency to support Independent Bicycle Dealers, which furthers the growth and sustainability of the cycling community and markets,” said Kristin Carpenter-Ogden, Founder and CEO of Verde. “BikeRoar represents an exciting platform built for cycling enthusiasts that pulls together content, products and community. We’re super excited to catalyze the reach of BikeRoar and connect more consumers from the online research process to their local IBD.”

About Verde PR & Consulting
With offices in Jackson, Wyo., Durango and Boulder, Colo., Verde PR & Consulting is a full-service brand communications, public relations, social/digital marketing, branding, content and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the active outdoor lifestyle industries of outdoor, bike, and snowsports, and also in the consumer electronics, pet, travel, and the Lifestyles of Health and Sustainability (LOHAS) markets. For more about Verde PR, visit: www.verdepr.com.

About BikeRoar
Born in Australia in 2011 BikeRoar is a comprehensive online news and information hub built by, and dedicated to, bicycle enthusiasts who are looking for the best platform to connect with independent bicycle dealers. A database of over 40,000 parts and products allows BikeRoar to serve as a reliable resource for bicyclists to compare, buy, sell and review everything bike related. BikeRoar has recently developed an app that allows manufacturers and subscribers to track demo day feedback. For more about BikeRoar, visit: www.bikeroar.com.

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