Gerber Launches Hello Trouble Tour

Gerber today announced its cross-country Hello Trouble Tour. The tour will deliver a custom brand experience in partnership with select retailers across the U.S. and roll through Portland, Salt Lake, Denver, Dallas, PA and New York.
Author:
Updated:
Original:

Gerber, a leading global supplier of personal outdoor, tactical and industrial gear, today announced its cross-country Hello Trouble Tour. Launching today in Gerber's hometown of Portland, Oregon, the Hello Trouble Tour seeks to deliver a custom brand experience in partnership with select retailers across the U.S., while meeting, interviewing and mixing it up with genuine Trouble-seekers along the way.

The Hello Trouble Tour will feature a battle-ready; quad-four van nicknamed the Black Boar, which will serve as a home on wheels for a team of six Gerber brand ambassadors. A socially enabled road trip, Gerber will document the journey through videos, photos and blog posts using a variety of social media channels (Facebook, Twitter and Instagram). All of these channels will aim to invite participation from Gerber fans and consumers through the #HelloTrouble hashtag.

“This nation is a collection of rugged, strong and diverse people, places and experiences, and many of the pillars that help to form our United States of America are core tenets of the Gerber brand,” said Gerber Senior Brand Manager Joe Mattson. “In launching the Hello Trouble Tour we want to celebrate and showcase not only our brand and retail partners, but an unfiltered view of what makes this country truly great.”

Gerber's Hello Trouble Tour will Pop-Up at select retail locations in and around Portland, Salt Lake City, Denver, Dallas and both Hamburg and Harrisburg, Pennsylvania. The tour will culminate in New York City where Gerber will participate in the famous Pop-Up Flea, an annual celebration of U.S. made goods where Gerber will showcase and sell some of the many knives and tools made in its Portland, OR facility.

To follow the tour or to get more information on dates, locations and times please visit our unique online travelogue at gerbergear.com/hellotrouble.

About Gerber
Gerber is a leading global supplier of personal outdoor, tactical and industrial gear. Founded in 1939 as Gerber Legendary Blades, the trusted brand now includes a diverse portfolio of innovative activity-essential equipment for enthusiasts and professional end users. Gerber is one of the key international brands of the Fiskars Corporation, and a part of the Group's Outdoor business area.

Related

Gerber Names Corey Maynard Vice President of Marketing

Portland, OR -- Gerber Legendary Blades, one of the most trusted brands in the outdoor industry, is pleased to announce the promotion of Corey Maynard to the position of Vice President of Marketing. Maynard assumes the role immediately and will continue to be responsible for ...read more

Gerber's Raczkowski Named President of American Knife & Tool Institute

Portland, OR -- Gerber Legendary Blades, a leader in the outdoor industry for over 70 years, is pleased to announce the appointment of Bill Raczkowski, Gerber Knives Category Manager, as the new president of the American Knives & Tool Institute (AKTI). A non-profit advocacy ...read more

Gerber Launches New Vital Hunting Collection

Portland, Oregon (September 23, 2014) Gerber, a brand steeped in tradition, innovation and superior performance for 75 years, today introduced the new Vital Series. A collection of field-proven hunting products, the Vital Series includes two new knives with scalpel-sharp ...read more

Gerber Integrated into Award-Winning AMC Series 'The Walking Dead'

Portland, OR -- Gerber Legendary Blades, one of the most trusted brands in the knife and tool industry, announced today that a number of its iconic products will appear this season on AMC's hit series The Walking Dead. Recently named one of ‘the best shows on television' by ...read more

Gerber Taps Industry Veteran Jay McGregor as VP of Sales

Gerber Legendary Blades, an industry leader since 1939, today announced the appointment of Jay McGregor as Vice President of Commercial Sales. A veteran sales professional, McGregor assumes the role immediately and will be responsible for sales throughout the Americas.An avid ...read more

Gerber Legendary Blades Taps Mutt Industries For Advertising & Design

Portland, OR -- Gerber Legendary Blades, a global leader in the knife and tool industry, is pleased to announce a new strategic partnership with top advertising firm Mutt Industries. Effective immediately Mutt Industries will be Gerber's Brand Marketing Agency of Record, working ...read more

Gerber Legendary Blades Supports Boy Scouts of America

Portland, OR - Gerber Legendary Blades, a leader in the knife and tool industry for over 70 years, is pleased support the Boy Scouts of America and the regional Cascade Pacific Council of the BSA. With a promotion at the recent SHOT Show in Las Vegas, Nevada, Gerber was able to ...read more

Gerber_logo_orange

Gerber Joins Sponsorship Team for GoPro Mountain Games

Portland, Ore. – Gerber, a leading global supplier of knives, tools and activity-specific gear, today announced its partnership with the GoPro Mountain Games. The country’s premier celebration of mountain sports, lifestyle and music, the GoPro Mountain Games run June 6-9, in ...read more

Gerber Innovation Manager Receives Oregon State Engineering Award

Portland, OR - Gerber Legendary Blades, a leader in the knife and tool industry for over 70 years, is pleased to announce that its Innovation Manager & Lead Design Engineer Jeff Freeman was a recipient of a 2011 engineering award from Oregon State University. A 1997 graduate of ...read more