DURANGO, Colo. (May 12, 2020) - Verde Brand Communications, a full-service communications agency serving the outdoor and active lifestyle markets, is bringing its first-ever digital product to market, the Multi-Channel Marketing Academy, on May 12, 2020.
Led by Kristin Carpenter, founder of Verde Brand Communications and the Channel Mastery podcast, the course is informed by Carpenter’s 20+ years of experience in communications and marketing for specialty brands. The two-month course is built for marketing professionals, business leaders and entrepreneurs; and challenges participants to re-learn what 'direct-to-consumer' means through COVID-19 and how to modernize your marketing, messaging and product launches to best serve today's target consumer.
“It is no secret that trends in consumer behaviour are evolving at an accelerated pace because of COVID-19. It is more important than ever that brands continue to connect with and ultimately serve their target consumer right now,” says Carpenter. “Brand leaders can use the Academy as a guide to modernize their marketing strategy at this pivotal time to ensure they continue to thrive through the pandemic.”
The course includes seven modules that are designed to help participants:
- Modernize their marketing skills
- Discover the most effective digital, multi-channel marketing strategy for their brand
- Become a leader within their organization who owns the consumer + brand relationship
- Attract more sales and reach more people
- Report back to their leadership team on which marketing investments are/aren’t working
About Verde Brand Communication
Founded in 2001, Verde Brand Communications is a full-service brand communications agency focused on the outdoor and active-lifestyle markets. It offers a range of integrated marketing and communications services, including brand strategy and positioning, public relations, digital marketing, social media, paid media and content creation. Verde’s experience includes extensive work in the outdoor, snowsports, cycling, endurance, active travel, consumer electronics, pet, craft beer and spirits, and lifestyles of health and sustainability (LOHAS) markets. Verde’s success is tied to the passion its staff has for the industries, brands and media with whom they work. Verde has offices in Durango and Boulder, Colorado, and Jackson, Wyoming. For more about Verde, visit www.verdepr.com.