Verde Brand Communications and the Multi-Channel Marketing Academy Announce New Webinar Series

Specifically designed for brand leaders, new webinar series offers solutions for holiday season and 2021
Author:
Publish date:
Verde PR Logo

DURANGO, Colo. (September 1, 2020) - The ​Multi-Channel Marketing Academy​, an eight-week immersive online marketing course presented by ​Verde Brand Communications​, announces a new webinar series throughout the month of September. The series kicks off on September 9, 2020, with a ​Holiday Summit - How consumer behavior trends are reshaping the holiday season​ - hosted by Kristin Carpenter, founder and CEO of Verde Brand Communications and the Multi Channel Marketing Academy.

The free webinar series is inspired by the Multi-Channel Marketing Academy, which aims to help specialty brand and marketing leaders craft and optimize their marketing strategies and budgets for the holiday season and 2021 with the backdrop of evolving consumer trends, COVID-19, e-commerce and more. Topics include: 

  • How consumer behavior trends and COVID are reshaping the holiday season
  • How specialty brands and retailers can OWN the shopper’s journey in 2021
  • Budget planning for 2021: Tips for creating a more flexible, multi-channel marketing budget
  • What you need to know to build out and optimize your digital strategy for 2021
  • How trends in e-commerce are shaping the future of retail
  • Showing up online in the NEW consumer decision journey - rise above the noise online and build your audience

The webinar series is hosted by Kristin Carpenter, the founder and CEO of Verde Brand Communications, the Channel Mastery podcast and the new Multi-Channel Marketing Academy. Enrollment for the second cohort of the Multi-Channel Marketing Academy begins September 15, 2020, and is specifically tailored to support planning and budgeting for 2021, COVID-19 communications best practices, audience building strategies working today, evolving your sales channels (i.e. e-commerce), and more.

“The marketplace is crowded today! You need to work smarter to rise above the noise and reach, engage and convert your absolute target consumer today. That is at the heart of the webinar series and Multi-Channel Marketing Academy,” explained Carpenter. “Consumers today are teaching us (continually through their evolution) that they want to discover, engage with and buy from brands where they want and from the channels they want, not from where we as marketers want them to. The webinars and our digital course can help you be the change maker within your organization.” 

For the full schedule of webinars, including descriptions and registration information, visit the Verde Voice​ blog. For more information about the Multi-Channel Marketing Academy, launching September 15, 2020, visit ​www.Verdepr.com​.

About the Multi-Channel Marketing Academy

The Multi-Channel Marketing Academy is an immersive, eight week online course aimed at helping specialty brand and marketing leaders up-level their marketing strategy for 2021. The course gives students a newfound sense of confidence and freedom, around the incredibly tumultuous change in behavior we’re seeing in consumers through the COVID-19 pandemic and ensuing recession. The academy’s first cohort had internal brand leaders from companies like SCARPA, Faction Skis, Fischer Sports, Wintersteiger, retailers like Durango Outdoor Gear Exchange, the Bicycle Sport Shop in Austin, Aspen Skiing Company,​ and many others. For more information about the Multi-Channel Marketing Academy, visit ​www.Verdepr.com/marketing-academy​.

Related

Screen Shot 2020-09-17 at 12.48.33 PM

First Look: Verde's Multi-Channel Marketing Academy

In this episode of First Look, our Editor-in-Chief, Kristin Hostetter, sat down with Kristin Carpenter, Founder/CEO of Verde Brand Communications to discuss the Multi-Channel Marketing Academy.  Some topics we cover: The format of the course How brands can cut through the ...read more

Verde Brand Communications Welcomes Tom Barney, Launches Verde Strategy

Former CEO of Osprey Packs joins Verde, agency launches strategic consulting arm DURANGO, Colo. – Verde Brand Communications launches Verde Strategy; a strategic solutions consulting practice that addresses business growth opportunities for companies in the active outdoor ...read more

Sierra Designs Implements Multi-Channel Marketing Campaign

Boulder Colo. – Sierra Designs has been pushing ahead with the brand repositioning initiated at Outdoor Retailer Winter Market with a new integrated, multi-channel marketing campaign that addresses outdoor enthusiasts from all generations. The company is getting its message of ...read more

sweetprotection_logo_smaller

Sweet Protection Teams Up with Verde Brand Communications

Norwegian helmet and apparel manufacturer invests, builds brand presence and prepares to set the standard for action sport protection in North America Trysil, Norway (December 7, 2016) – Sweet Protection, developers of premium helmets, protective gear and technical clothing for ...read more

gregory_packs_logo_detail

Gregory Mountain Products Partners with Verde Brand Communications

SALT LAKE CITY, Utah (April 21, 2016) – Gregory Mountain Products, a longtime global leader in backpacks and adventure travel gear, is partnering with Verde Brand Communications to lead its integrated public-relations efforts in North America. Verde will support and create ...read more

Four Wheel Campers Partners with Verde Brand Communications for Public-Relations, Digital Strategy

WOODLAND, Calif. (October 16, 2018) – Four Wheel Campers, the category leader in lightweight, compact truck campers, this month retained Verde Brand Communications as its agency partner to support a range of public-relations and digital-marketing programs. Verde will help create ...read more

Verde Brand Communications Releases Digital Marketing Course for Specialty Brands

DURANGO, Colo. (May 12, 2020) - ​Verde Brand Communications,​ a full-service communications agency serving the outdoor and active lifestyle markets, is bringing its first-ever digital product to market, the Multi-Channel Marketing Academy​, on May 12, 2020. Led by Kristin ...read more

verdelogo

Verde Brand Communications Hires Scott Kaier as Senior Account Executive

BOULDER, Colo. (September 17, 2015) — Verde Brand Communications, a full-service, integrated public relations, marketing, and consulting agency, announced today the addition of veteran outdoor industry and communications professional Scott Kaier to its growing team. Kaier joins ...read more

kari traa lifestyle

Kari Traa Names Verde Brand Communications as PR Agency of Record

Oslo, Norway (January 24, 2017)— Kari Traa, Europe’s fastest-growing women’s apparel manufacturer and No. 1 baselayer brand in Scandinavia, taps Verde Brand Communications as its agency of record. Effective immediately, Verde will enhance Kari Traa’s rapid North American growth ...read more