GCI Outdoor Names Verde Brand Communications as Agency of Record


Higganum, CT (November 15, 2016)GCI Outdoor, creators of portable, built-to-last outdoor recreation equipment, is partnering with Verde Brand Communications as its public relations and brand communications agency of record. Effective immediately, Verde will engage its integrated approach to brand communications, employing traditional PR and digital content strategies, to support GCI Outdoor’s visibility and consumer awareness.

“With Verde’s expertise in the outdoor industry, we are looking forward to bringing our brand visibility to the next level,” said Jeffrey Polke, co-president of GCI Outdoor. “Merging Verde’s extensive and respected connections with our loyal and core roots in the outdoor industry will make for an effective partnership.”

GCI Outdoor was founded in 1996 after founder Dan Grace asked this simple question: “Why isn’t there a chair for this?” That question was answered when Dan, utilizing his engineering background, designed the Everywhere Chair®, the patented hillside adjustable chair. In 1998, Jeffrey Polke joined as co-owner bringing his sales, marketing and retail experience. Together they grew GCI Outdoor with innovative product designs and unsurpassed customer service.

Verde will work with GCI Outdoor to creatively and more effectively reach outdoor enthusiasts, sport fanatics and more. GCI Outdoor’s broad appeal and functionality make its products relevant for nearly everyone. With quality and function that genuinely improve outdoor experiences, GCI Outdoor is continuing to think outside the box – allowing users to pack small, but camp big.

“GCI Outdoor is a stellar brand that stands for innovation. The team at GCI has spent 20-plus years redefining the outdoor experience and has such an entrepreneurial, innovation-driven approach to their product design and brand experience. This is so well-aligned with Verde," said Kristin Carpenter-Ogden, founder and CEO of Verde Brand Communications. "Verde's creative, integrated approach will ensure that the GCI tribe grows as more people discover the awesome benefits GCI Outdoor products provide."

About GCI Outdoor
GCI Outdoor was founded by lifelong friends, Dan Grace and Jeff Polke, in 1996. Over the last two decades, they have become one of the outdoor industry's leading innovators of outdoor recreational gear with products that include chairs, camp tables, stadium seats, canoe seats and more. Offering high-quality gear to outdoor lovers of all kinds, GCI Outdoor products can be found at over 3,000 stores worldwide and online at www.gcioutdoor.com.

About Verde Brand Communications
With offices in Jackson, Wyoming, Ketchum, Idaho and Durango and Boulder, Colorado, Verde Brand Communications exists to bring expansion to our clients and inspiration to the outdoor active lifestyle consumer. Verde is a full-service brand communications firm offering services in traditional and digital public relations, brand strategy, marketing, paid media and consulting. Verde serves clients in the outdoor, cycling, snowsports, endurance, travel, active lifestyle and consumer electronics markets, as well as the Lifestyles of Health and Sustainability (LOHAS) markets. For more about Verde Brand Communications, visit www.verdepr.com.

Media Contact: Alex Hunt | Verde Brand Communications | alex@verdepr.com | 970.259.3555 x129



RinseKit Names Verde Brand Communications as Agency of Record

RinseKit, the first-of-its-kind portable, pressurized shower and spray-down system, has retained Verde Brand Communications to serve as its agency of record. Verde will increase visibility and engagement of this new, affordable, on-the-go rinsing unit with an integrated ...read more

Katadyn Logos

Katadyn Group partners with Verde for strategic brand communications

Minneapolis, Minn. (March 20, 2014) – Katadyn Group, a global manufacturer of industry-leading water treatment systems, stoves, camp kitchen accessories and lightweight, freeze-dried food, is teaming up with Verde Brand Communications. Verde will increase visibility for Katadyn ...read more


Chamois Butt’r Names Verde Brand Communications as Agency of Record

MEDIA CONTACT: Alexa McRobertsVerde Brand Communicationsalexa@verdepr.com970.259.3555 Pleasant Valley, Missouri (April 28, 2016) – Chamois Butt’r, the ultimate skin lubricant and chamois cream developed to improve skin comfort, announces Verde Brand Communications as its public ...read more


Reynolds Cycling Selects Verde for Brand Communications Partnership

SANDY, UT –Reynolds Cycling—manufacturer of high-performance race wheels for mountain and road bikes and pioneer in carbon fiber and aero technology—has teamed up with Verde Brand Communications as its agency of record. The partnership combines Reynolds Cycling’s ...read more

Lapierre North America and Verde Announce Brand Communications Partnership

Boulder, Colo. (June 10, 2013) – Lapierre Bicycles, a premiere, French road and mountain bike manufacturer, retained Verde, a leading integrated brand communications agency in the active outdoor lifestyle markets, for public-relations, digital and content strategy and support, ...read more


Pearl Izumi Runs with Verde Brand Communications as Agency of Record

LOUISVILLE, Colo. (Jan. 13, 2015)—Pearl Izumi, maker of ride, run and triathlon performance apparel that empowers athletes to perform better 365 days a year, has hired Verde Brand Communications as its public relations and brand communications agency of record. Neighbors in ...read more

STANLEY_Marketing_Lockup_ Translucent background

PMI Stanley Brand Names Sullivan-Bishop Agency ‘2015 Agency of the Year’

SEATTLE, WA (February 2, 2016) – Pacific Market International (PMI) is pleased to announce that Sullivan-Bishop group has been named the STANLEY brand’s Agency of the Year. The group’s outstanding performance and mounting sales achievements in the south-central region earned ...read more


KEEN Appoints Verde Brand Communications as PR Agency of Record

PORTLAND, Ore.(Nov. 19, 2014) – KEEN, the leading manufacturer of original hybrid outdoor and casual footwear and accessories, today announces its official partnership with Verde Brand Communications as its public relations and brand communications agency of record. From ...read more

Petzl Taps Verde Brand Communications as Agency of Record in North America

SALT LAKE CITY, Utah (September 29, 2015) — Petzl today named Verde Brand Communications as its North American agency of record for brand communications. Petzl tapped Verde to grow its Sport and Professional brand divisions and increase product awareness in trade, endemic, and ...read more