Chamois Butt’r Names Verde Brand Communications as Agency of Record


Alexa McRoberts
Verde Brand Communications

Pleasant Valley, Missouri (April 28, 2016) – Chamois Butt’r, the ultimate skin lubricant and chamois cream developed to improve skin comfort, announces Verde Brand Communications as its public relations and brand communications agency o
f record.


A brand of Paceline Products, Inc., Chamois Butt’r was first developed in 1988 as a skin lubricant to improve riding comfort and prevent the uncomfortable rubbing and chafing many cyclists experience while on the bike. Chamois Butt’r recently grew its product family with its first non-cream offering – a solid stick lubricant called GoStik™. GoStik was created for anyone with chafing issues, but specifically for runners, cyclists, triathletes, and swimmers. It’s commonly used around clothing neck openings, under arms, between thighs, backs of ankles, balls of feet or anywhere skin rubs against skin, fabric, leather, rubber, or other material.

Verde will work with Paceline Products to help expand Chamois Butt’r’s brand reach among athletes and anyone looking for anti-chafing solutions. GoStik’s broad appeal makes it relevant for nearly everyone. GoStik is a non-viscous, non-greasy spot lubricant that stays where you put it. The fragrance-free formula will not stain skin or clothing and offers better lubrication and a higher melting point than other brands.

“Chamois Butt’r is one of the most widely used products in skin care for cycling. With GoStik, we can broaden our reach to include runners, hikers, skiers or anyone with chafing issues," said Tony Stanislav, Sales and Marketing Manager at Paceline Products, Inc. "As Chamois Butt’r embarks on a fresh look for 2016 with new products like GoStik, the timing is right to ensure our message is delivered to the appropriate users. Verde’s expertise in outdoor recreation and their talented team of enthusiasts will help us penetrate many of these new markets.”


“Chamois Butt’r products are the absolute go-to for endurance athletes," said Kristin Carpenter-Ogden, founder and CEO of Verde Brand Communications. "Our brand communications work will ensure that even more athletes discover the awesome benefits Chamois Butt'r products provide. Verde is proud to be working with the great people at Chamois Butt'r and also with the awesome product collection they continue to lead with - their products are so well aligned with other great brands on our roster."

About Chamois Butt’r

Chamois Butt’r® was developed in 1988 via collaboration between physical therapist and avid cyclist Steve Mathews and an experienced and passionate group of pro cyclists, physicians and chemists. In the years since its launch Chamois Butt’r has evolved from an individual product into a full suite of offerings developed to suit the individual preferences of a wide range of athletes, disciplines and conditions. The Chamois Butt’r line is featured on the shelves of most U.S. bicycle retailers and also distributed internationally. For more, please visit:

About Verde Brand Communications

With offices in Jackson, Wyoming, Ketchum, Idaho and Durango and Boulder, Colorado, Verde Brand Communications exists to bring expansion to our clients and inspiration to the outdoor active lifestyle consumer. Verde is a full-service brand communications firm offering services in traditional and digital public relations, brand strategy, marketing, paid media and consulting. Verde serves clients in the outdoor, cycling, snowsports, endurance, travel, active lifestyle and consumer electronics markets, as well as the Lifestyles of Health and Sustainability (LOHAS) markets. For more about Verde Brand Communications, visit