Mt. Airy, North Carolina (May 4, 2016) — This spring Farm to Feet, makers of 100% American socks, has teamed up with Backpacker’s Get Out More Tour and the Live Outside and Play tour to introduce the brand to new audiences and educate outdoors enthusiasts on the importance of sock fit and construction.
“These are two of the premier tours in the country for promoting outdoor education and participation,” said David Petri, Farm to Feet VP of marketing. “We are excited for consumers around the country to have the opportunity to try our socks and experience our 100 percent American difference.”
Backpacker’s Get Out More Tour, in its 16th year, travels to over 60 retail stores and events across the country from May through November to inspire and educate about the skills and equipment needed to explore and enjoy the outdoors.
At each retail stop, outdoor expert Randy Propster will lead a 75-minute seminar on trip planning, proper outdoor gear and apparel selection, outdoor safety and much more. He will share trail-tested tips, as well as useful trip advice specific to each stops region.
Backpacker’s Get Out More Tour kicks off in Damascus, VA at Trail Days, May 12-15, where Farm to Feet is the title sponsor. For more details on the tour and the complete schedule visit http://www.backpacker.com/special-features/get-out-more-tour.
For a second year Farm to Feet is participating in Blue Ridge Outdoors’ Live Outside and Play tour. This year they have partnered with its Rocky Mountain based sister publication Elevation Outdoors’ and have added a full roster of events in Colorado during the summer. The Colorado tour is bookended by tours through the Southeast in the spring in fall, for a total of 20 stops at events and festivals. Additionally, the tour will conduct separate meet-ups the with locals, businesses, and outdoor advocacy groups along the way.
For more details on the Live Outside and Play tour and it’s scheduled stops visit http://blueridgeoutdoors.com/loap.
Both tours will be providing Farm to Feet socks as prizes and giveaways at tour stops with a major focus on the new Damascus Elite hiking sock. The Damascus Elite hiking sock features all the typical construction highlights found in Farm to Feet socks, including a seamless toe closure and 100% American materials, plus micro channel circumferential ventilation, 19-micron US merino yarn, targeted hexagonal reinforcement, and an enhanced Comfort Compression Fit featuring LYCRA® fiber.
ABOUT FARM TO FEET
Farm to Feet™ is committed to the single, simple goal of creating the world’s best wool socks by exclusively using an all-American recipe: US materials, US manufacturing, and US workers. With its supply chain completely within the U.S., Farm to Feet is able to ensure the highest quality materials and end products, while having as little impact on the environment as possible. Once the wool is grown and sheared in the Rocky Mountains, the remaining processes take place within 300 miles of its sustainability-focused knitting facility in Mt. Airy, NC. All Farm to Feet socks feature seamless toe closures, a comfort compression fit from the top through the arch, and superior cushioning for ultimate performance and comfort. Learn more at www.farmtofeet.com and join us on Facebook.