Mt. Airy, North Carolina, April 19, 2017 — Farm to Feet, makers of 100% American socks, is proud to announce its title sponsorship of the inaugural Blue Ridge Double Marathon. The sponsorship is in addition to Farm to Feet’s continuing sponsorship of the Blue Ridge Marathon as the official sock. Both events will be held this Saturday, April 22, 2017, in Roanoke, VA, along with a marathon relay, half marathon, 10k and 1 miler for children.
“The Blue Ridge Marathon is a challenging course and to complete it twice is an amazing feat,” said David Petri, Farm to Feet marketing director.
The race course starts in downtown Roanoke and climbs to the top of Mill and Roanoke Mountains. Following sections of the Blue Ridge Parkway, the course has a total elevation change of 7,430 feet, making it America’s toughest road marathon. Competitors running in the double event will complete the course twice.
Double marathon runners will start their race at 1 am if they plan to finish their first lap in around six hours. Competitors who plan to finish in less than five hours will start at 2:30 am. All the of the racers must complete their first lap by 7:35 am to start with all the other runners in the full marathon event.
Every double marathon entrant will receive a pair of Farm to Feet Blue Ridge compression run socks. The over the calf Blue Ridge feature graduated compression to assist blood flow and reduce muscle vibration for enhanced performance and recovery. The sock also has half density cushioning underfoot for lightweight comfort.
Each full marathon runner will receive a pair of Farm to Feet Roanoke run socks. The Roanoke and Blue Ridge feature Farm to Feet’s Friction-Free technology which uses US sourced PTFE nylon, that has a low friction coefficient to reduce abrasion and the chance for blisters. Additionally, PTFE is hydrophobic which enhances the movement of perspiration away from feet for quick drying and enhanced comfort.
As with all Farm to Feet socks, the Roanoke and Blue Ridge socks are made with all US sourced materials, have a 100% seamless toe closure, and feature a reciprocated heal and toe pockets for a great fit.
Farm to Feet run, hike, and every day socks are available nationwide and online at www.farmtofeet.com.
For a complete list of events and details for the race weekend visit www.blueridgemarathon.com.
ABOUT FARM TO FEET
Farm to Feet™ is committed to the single, simple goal of creating the world’s best wool socks by exclusively using an all-American recipe: US merino, US manufacturing, and US workers. With its supply chain completely within the U.S., Farm to Feet is able to ensure the highest quality materials and end products, while having as little impact on the environment as possible. Once the wool is grown and sheared in the Rocky Mountains, the remaining processes take place within 300 miles of its sustainability-focused knitting facility in Mt. Airy, NC. All Farm to Feet socks feature seamless toe closures, a comfort compression fit from the top through the arch, and superior cushioning for ultimate performance and comfort. Learn more at www.farmtofeet.com and join us on Facebook.