Farm to Feet and Roanoke Outside to give away a trip for two to "America's Toughest Road Marathon" at Outdoor Retailer Summer Market


Mt. Airy, North Carolina, (For Immediate Release)— In celebration of the new Blue Ridge series of running socks, Farm to Feet and RoanokeOutside are giving away a trip for two to the 2015 Blue Ridge Marathon during Outdoor Retailer Summer Market (ORSM) in Salt Lake City, UT.

ORSM attendees can enter the giveaway at the Farm to Feet booth (BR611) starting day one of the show, Wednesday August 6, and the winner will be selected during the Blue Ridge Happy Hour from 5-6:30 pm on Friday August 8, in the Farm to Feet booth.

The grand prize for two includes airfare to Roanoke, VA, race entries, accommodations, and access to all Blue Ridge Marathon activities including the pre-race pasta dinner, post race concert and more.

“The Blue Ridge Mountains are less than 20 minutes from our home in Mt. Airy, and so teaming up with the marathon and Roanoke Outside was a natural fit,” said David Petri, Farm to Feet marketing director. “Everyone should visit the Blue Ridge Mountains at some point and running amongst them is a great way to experience their beauty.”

The race course starts in downtown Roanoke and climbs to the top of Mill Mountain and Roanoke Mountain along sections of the Blue Ridge Parkway for a total elevation change of 7,430 feet, making it America’s toughest road marathon. The 2015 Blue Ridge Marathon is scheduled for April 18, 2015.


Along with being the official sock of the Blue Ridge Marathon, Farm to Feet has named its new graduated compression sock the Blue Ridge in recognition of the marathon and one of its ultra lightweight run socks with friction free technology the Roanoke for the race’s host city. Imagery and descriptions for the event will be included on the socks packaging which will be available at retail locations nationwide in January 2015.

“We are excited to be teaming up with Farm to Feet,” said Pete Eshelman, director of outdoor branding for the Roanoke Regional Partnership. “Their socks are a great match for our event; a perfect balance between beauty and toughness.”

Complete rules will be available in the Roanoke Outside booth (BR713) and Farm to Feet booth. No purchase necessary. Must be present at the Blue Ridge Happy Hour to win.


Farm to Feet™ is committed to the single, simple goal of creating the world’s best wool socks by exclusively using an all-American recipe: US merino, US manufacturing, and US workers. With its supply chain completely within the U.S., Farm to Feet is able to ensure the highest quality materials and end products, while having as little impact on the environment as possible. Once the wool is grown and sheared in the Rocky Mountains, the remaining processes take place within 300 miles of its sustainability-focused knitting facility in Mt. Airy, NC. All Farm to Feet socks feature seamless toe closures, a comfort compression fit from the top through the arch, and superior cushioning for ultimate performance and comfort. Learn more at and join us on Facebook.


The Roanoke Regional Partnership initially created Roanoke Outside to showcase why the Roanoke, Virginia region is one of the best outdoor communities in the United States. In 2013, with the support of the Partnership, Roanoke Outside was officially formed as a 501c3 charitable organization. Its mission is to make outdoor activity and environmental stewardship a core component of our community's lifestyle by promoting a "conservation through recreation" philosophy. To learn more, visit