Newly constructed retail store now open to the public

SEATTLE, Wash. (March 10, 1974) — Seattle-based Mountain Safety Research (MSR), introduces its first ever brick and mortar retail storefront. The newly constructed MSR Retail Store is now open year round in Seattle according to the schedule below.

“The new Mountain Safety Research storefront will let our customers handle some of our newest products for themselves, including the MSR Ice Axe and MSR Headlamp,” says Larry Penberthy, MSR Founder. “Customers who live outside the Seattle area can still order products by mail from the Mountain Safety Research newsletter.”

The new store features state-of-the-art, modern retail technologies to provide an enjoyable customer experience, including electronic cash registers and the ability to accept credit card payment.

Operating Schedule:

Monday - Wednesday  8am - 6pm

Thursday - Friday  8am - 8pm

Saturday  9am - 5pm

Sunday  Closed

How to Find the Store

MSR’s new retail store is located near South Park, which is southwest across the Duwamish River from Boeing Plant 2 in Seattle.

From the North on Interstate 5, take the Albro Place exit and turn right. Follow the small arterial to the big arterial, which becomes East Marginal Way. Turn south six to eight blocks and turn right on 16 Ave South. Cross the bridge and continue six to eight blocks to South 96. Turn right two blocks.

From the South on Interstate 5, take the West Marginal Way exit, about five miles to the Des Moines Way exit. Cloverleaf around and head south one block to South 96, then right two blocks.

To request a map, call MSR at 1-800-531-9531 or send a self-addressed and stamped envelope to MSR, C/O 50 Anniversary, 4000 1 Avenue S, Seattle, WA 98134.

For more information visit: https://www.msrgear.com/50th-anniversary

About MSR® (Mountain Safety Research®)

Seattle-based MSR has been engineering standard-setting high-performance outdoor equipment since 1969. A commitment to quality manufacturing and innovation ensures customers are outfitted with the finest, most reliable gear available for outdoor adventures. MSR product lines include: stoves, fuel, cookware, water treatment and hydration systems, shelters, snowshoes, snow tools, and backcountry poles. The majority of MSR products are made in the company’s Seattle and Reno, U.S.A. and Cork, Ireland manufacturing facilities. For more information, visit www.msrgear.com.

Media Contact:

Verde Brand Communications

Lisa Mullen

lisa@verdepr.com

970.259.3555 

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