Implus Announces Plan to Bolster Sales Team

For Immediate Release
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Durham, N.C. - November 27, 2017 

Balega, a leading performance sock brand in the run specialty market, this week announced plans to realign its sales territories and add to its sales team to better serve its brick-and-mortar specialty retailers.

As many brands in the specialty space are scaling down their sales and tech rep teams, Implus believes that adding sales resources will help it better serve customers.

“We believe that we need to work harder to help our brick-and-mortar doors to prosper, and, to achieve that, we will be building out our sales team to spend more time in stores and at events,” said Bert Pictor, Senior Vice President at Implus Specialty.

Implus currently has 16 Territory Managers, and will be building on that already strong platform over coming months.

“We believe that we have to be present to win, for our brands and for our customers. We have built a unique value proposition with the brands we own,” said Pictor. “Customers seeking to place orders for Balega, Trigger Point, Spenco, Sof Sol, FuelBelt and Yaktrax, can do so on a single order and receive what they have ordered in a single shipment. We are trying to make life easier for our retail partners, allowing them to focus on servicing the end consumer.”

Balega will be showcasing its 2018 product collection at The Running Event in Austin, Texas November 28 – December 1. For additional information, visit www.balega.com. For a list of all Balega retailers, please click here.

About Balega International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, please visit www.balega.com.

About Implus International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected from the Balega brand. For more information, visit www.implus.com.



BYLINE:

Julie Evans

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