Balega Introduces Special Edition New York City Marathon Sock

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New sock benefits Achilles International and Balega’s Lesedi Fund

DURHAM, N.C. - October 30, 2017

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Balega, a leading performance sock brand in the run specialty market, launches a special edition New York City Marathon sock in partnership Fleet Feet Sports stores in West Hartford and Rochester. Two dollars from every pair of NYC Marathon socks sold will benefit Achilles International and Balega’s Lesedi Fund and provide assistance to people with physical disabilities.

Balega proudly supports Achilles International in their sponsorship of a student from the Ethembeni School, a South African school for physically disabled and visually impaired learners, who will run alongside an assist at this year’s NYC Marathon. Balega’s Lesedi Fund directly supports the Ethembeni School and has provided a wheelchair-friendly school bus, a therapy playground and swimming pool, and 12 annual scholarships since 2013 for students who otherwise may not be able to attend.

Achilles International is a non-profit that supports individuals with all types of disabilities and enables them to participate in mainstream running events in order to promote personal achievement.

“Commitment to service and giving back to our community is inherent in Balega’s DNA,” explained Tanya Pictor, Vice President of Marketing at Implus Specialty. “We are proud to partner with our friends at Fleet Feet West Hartford and Fleet Feet Rochester in supporting the important work that these two non-profit organizations provide to disabled athletes.”

Runners who wear this new sock will feel the difference right away. Like all Balega socks, these special edition NYC Marathon socks feature unparalleled technical performance features, including a hand-linked toe closure system for a seamless, non-irritating fit along with a reinforced extra deep heel pocket to ensure each sock fits the foot to size.

The special edition New York City Marathon Balega sock will retail for $13/pair and will be available for sale at the Fleet Feet Sports West Hartford / Rochester booth at the New York City Marathon Expo at the Javits Center November 2-4. For additional information, visit www.balega.com. For a list of all Balega retailers, please click here.

About Balega International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, please visit www.balega.com.

About Implus International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected from the Balega brand. For more information, visit www.implus.com.

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