Helly Hansen Joins The Conservation Alliance

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Bend, Ore., September 21, 2016The Conservation Alliance announces Helly Hansen as the newest member of the organization. As a pillar in the outdoor industry, Helly Hansen’s partnership strengthens the Alliance as conservation opportunities flourish throughout North America.

This new partnership will continue to help support and bolster The Conservation Alliance’s efforts to fund conservation organizations working to protect North America’s last wild spaces.

“Helly Hansen was born by the sea and raised by the mountains of Norway 140 years ago. The outdoors is not only part of our heritage but our daily lives and it’s a crucial part of our brand ethos to conserve our wild spaces,” said Damien Etchaubard, Marketing Manager of Helly Hansen. “The Conservation Alliance has proven itself as a leader in this cause, which is why we at Helly Hansen look forward to being an active member and will do our best to protect our outdoor playgrounds where we feel the most alive.”

As the leading Scandinavian contributor to creating a more sustainable sporting goods industry, Helly Hansen’s commitment to the environment is incorporated throughout each step of its business.

“We are thrilled to welcome Helly Hansen, an authentic leader in the outdoor industry for more than 140 years, into The Conservation Alliance membership,” said John Sterling, Executive Director of The Conservation Alliance. “We are excited to embark into a partnership that will allow us to work together, protecting our most threatened wild landscapes for generations to come.”

About The Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since 1989, The Conservation Alliance has contributed more than $15 million, awarded 508 grants, and helped protect 45.5 million acres, 2,972 river miles, remove or halt 28 dams, acquire 11 climbing areas & designate five marine reserves.

For complete information on The Conservation Alliance, see: www.conservationalliance.com.

About Helly Hansen
Founded in Norway in 1877, Helly Hansen continues to develop professional-grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics almost 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with Lifa® Stay Dry Technology, and today’s award winning and patented H2Flow® temperature regulating system.

Helly Hansen is a leader in both technical sailing and performance ski apparel. Its ski uniforms are worn and trusted by more than 50,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations around the world.

Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries and trusted by outdoor professionals and enthusiasts around the world. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com

Media Contact:
Verde Brand Communications
Julie Evans
970.259.3555
Julie@verdepr.com

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