Verde Brand Communications Founder Selected for Colorado Outdoor Recreation Industry Office Advisory Group

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Durango, Colo. (Oct. 8, 2015) – Kristin Carpenter-Ogden, founder and CEO of Verde Brand Communications, has been tapped to serve on the newly formed advisory group of the Colorado Office of Outdoor Recreation (OREC).

OREC is part of the Colorado Office of Economic Development and International Trade and was established in July, 2015. OREC provides a central point of contact, advocacy, resources and support at the state level for constituents, businesses, communities and groups that rely on the continued health of the outdoor recreation industry in Colorado.

Luis Benitez, the Director of OREC, named Carpenter-Ogden, along with 20 other Coloradoans, to the OREC Advisory Group in late September, 2015. The group, which has representation from all facets of the state’s recreation industry and community, will create alignment and roles to support the four points of focus for the office that were developed from the listening tour: Economic Development; Stewardship and Conservation; Industry Anchors and Education.

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“Colorado is in a strong position to lead the Outdoor Recreation Industry on many levels, and with the help of the advisory group, the office will not only create the collective voice for the outdoor community and industry in the state, but also craft the collaborative vision for the future of the industry in Colorado,” said Benitez.

Colorado is known for its amazing natural scenery and access to unprecedented wilderness, open spaces and trail systems. The state’s natural backdrops deliver amazing adventures on mountains, trails, rivers, rocks and cliffs, rivers and lakes for outdoor recreationalists of all walks of life. Outdoor recreation is the foundation of the quality of life for the state, and a key attraction point for companies within the outdoors industries calling Colorado home.

On the national level, the State of Colorado holds a prominent position within the outdoor industries comprising snow, cycling, hunting and fishing, action sports and outdoor, respectively. According to the Outdoor Industry Association (OIA), the industry contributes $4.2 billion in wages and salaries in Colorado.

ABOUT THE COLORADO OUTDOOR RECREATION INDUSTRY OFFICE:

The Outdoor Recreation Industry Office, part of the Colorado Office of Economic Development and International Trade (OEDIT), was established in recognition of the impact and importance of the industry to the future prosperity and health of Colorado. It provides a central point of contact, advocacy, resources and support at the state level for the diverse constituents, businesses, communities and groups that rely on the continued health of the Outdoor Recreation Industry.

ABOUT VERDE BRAND COMMUNICATIONS:

Verde Brand Communications is a full-service agency offering services in public relations, digital media, content development, marketing, paid media, branding, events, and strategic consulting. Verde was founded in 2002 and serves more than 50 brands in the outdoor, active lifestyle, cycling, snowsports, action sports, consumer electronics, and wellness markets. It has offices in Durango and Boulder, Colorado, and Jackson, Wyoming. For more, please visit: verdepr.com.

Media Contact:

Julie Evans
Verde Brand Communications
julie@verdepr.com
(970) 259-3555

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