Seattle, Wash.(July 31, 2015) – Nikwax announces that its latest product introduction, Down Wash Direct®, is the proud recipient of a 2015 OutDoor Industry Award. Presented earlier this month during Europe’s largest outdoor trade show in Friedrichshafen, Germany, Down Wash Direct® impressed judges with its environmental credentials, and took top honors in the “Sustainable Innovations” category.
'We’re proud to have created a product that genuinely performs without using harmful chemicals,” said Nick Brown, Nikwax founder and CEO. “The fact that Down Wash Direct® has been recognized by the outdoor industry as a ‘Sustainable Innovation’ is a great acknowledgement of our environmental commitments.”
Shipping to North American retailers next month, Down Wash Direct® is the first aftercare product designed to clean and maximize performance for both treated and untreated down. Nikwax developed this product to serve the expanding offering of treated, water-resistant down products. Down is a highly effective insulator, but quickly looses its insulation powers when saturated with water. Water-resistant down fills, including Nikwax Hydrophobic Down (NHD) technology, address this issue.
Down Wash Direct® ensures optimal performance by cleaning effectively, revitalizing insulation, and restoring the water repellency of water-resistant down apparel and sleeping bags. Like all Nikwax products, Down Wash Direct® is PFC-free and water-based for the lowest environmental impact.
Nikwax® was founded in 1977 by Nick Brown, a keen hiker and traveller, who designed his own product, a waterproofing wax, to keep his leather mountain boots dry. Subsequently Nikwax has become the global leader in environmentally safe aftercare and waterproofing solutions that extend the life and performance of technical footwear, clothing and equipment. Nikwax care products are distributed to 50 countries. Nikwax is the only major aftercare company to have never used aerosols or fluorocarbons. Nikwax products are all fluorochemical-free, use advanced elastomer technology, are not tested on animals, and are non-persistent in the environment. Nikwax has received numerous awards including the prestigious Queen’s Award (4x), Sunday (London) Times Best Green Award (3x), and the Green Apple Award, and is ISO 9001 and 14001 certified.
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Verde Brand Communications