Club Ride Apparel Rolls Out New Sales Force Structure


Club Ride Apparel Rolls Out New Sales Force Structure
New ‘Regional Territory Managers’ for Northeast, Southeast, Midwest and Pacific Territories

Sun Valley, ID. (June 1, 2016) – Club Ride Apparel (CRA), the Sun Valley-based creators of lifestyle and performance cycling apparel that is designed for the ride and everything after, announces the reformation of its sales force structure from independent to factory reps in many areas of the country. Inspired by Club Ride’s Ride Daily™ mantra that emboldens the freedom to roam, the new model will allow for more dedicated and individual service, greater mobility and increased awareness in both core and active-lifestyle markets.

“From developing our core and active-lifestyle collections, expanding into new categories, and growing our sales force, it is important that we keep Club Ride’s authenticity present in everything we do. Rather than doing a handful of events in each territory, the new structure’s flexibility lets us cover 50 different grassroots events and activations all over the country to create an even stronger presence,” said Mike Herlinger, founder of Club Ride Apparel.

“Our retail partners have helped build the Club Ride brand from day one. This strategy is about increasing the support structure for our retailers, turning up the volume on our local marketing efforts, and doing on-site retail merchandising development,” said Josh Fonner, Director of Sales at Club Ride. “We are thankful for everything our retailers have done for us in the last 7 years, and there are more great things to come.”

Club Ride has hired four new ‘Regional Territory Managers’ that will be outfitted with CRA-branded sprinter vans to showcase the company’s current and upcoming collections.

The program launches June 1st and will be rolled out across 4 regions – Northeast, Southeast, Midwest and Pacific. The greater Rocky Mountain region will continue to be represented by the Ptarmigan Group (for bicycle specialty accounts), Green River Sales (for outdoor specialty accounts), Velo Persona Sales in Arizona & Southern NV, and Unique Cycle Sales in UT & WY.

About Club Ride Apparel:Club Ride is designed for an epic ride on a favorite trail, the open road, a cruise around town, an evening at the local pub or just a day at the office. Inspired by our passion for the bike and the freedom it provides, Club Ride’s casual-performance cycling-inspired clothing delivers technical and functional features in a stylish, comfortable design that looks both on and off the bike. Apparel for the Ride and Everything After.™

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