FOR IMMEDIATE RELEASE: August 4, 2015
PMG Public Relations
Darn Tough Vermont Rolls out New Vertex Series Running Sock
–The sock for when only almost nothing will do–
Northfield, Vermont August 4, 2015 – Darn Tough Vermont, the manufacturer of the fastest growing collection of performance socks in the USA, will be highlighting the new Vertex Running Series featuring RFL technology at the Outdoor Retailer Summer Market show August 5-8, 2015 in Salt Lake City, UT. Designed specifically for runners who are ultra serious about their gear and unwilling to settle for anything more than the bare minimum needed for peak performance, the Vertex running series No Show Tab weighs in at only 13 grams per sock, which is 27% less than their current Ultra-Light.
“We’ve stripped our previous designs down to the bare minimum,” said Ric Cabot, President and CEO of Darn Tough Vermont. “Serious runners want a sock that they barely know they’re wearing, but they need material that is durable, that wicks moisture away and provides a superior fit to prevent bunching and blisters. That’s what we’ve delivered.”
Darn Tough’s exclusive ultra lightweight RFL technology, a proprietary material blend, and True-Seamless knitting makes the Vertex Series of socks virtually undetectable to even the most discerning runner. Despite being light and minimalist in nature, the Vertex Series is packed with all of the comfort, fit and durability expected from Darn Tough.
The Vertex Series will be available in Black and Black/Grey colorways for both Men and Women in No-Show Tab and 1⁄4 length options in both cushion and non-cushion weights. The Vertex series will be available in Darn Tough’s proprietary Merino Wool blend, and their Coolmax blend. (MSRP $15-18 for various weights/heights)
For more information about Darn Tough Vermont socks, please visit www.DarnTough.com.
About Darn Tough Vermont: Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks with headquarters in Northfield, Vermont. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line offers footwear in six active wear categories including Ski/Ride, Hike/Trek, Run/Bike, Lifestyle, Hunt and Kid’s styles – all of which carry the industry’s only unconditional lifetime guarantee.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; small-needle knitting which results in more stitches per inch (1441) and exceptional durability and cushioning; True-SeamlessTM technology; and an exclusive blend of either ultra-fine Merino wool or Coolmax® for comfort, durability and fit and moisture management. Founded in 2004 by Ric Cabot, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.darntough.com.