Ride Snowboards Beefs-Up Sales Force With Two New Hires

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SEATTLE, Wash.– Ride Snowboards is adding some serious muscle to its sales rep force. Today,Ride, an established leader in the snowboard industry, announces the hiring of two seasoned sales reps to the team. New Jersey-based Charlie Kiesa, president of SandboxMetropolis (SBXMTPS ), brings more than a decade of industry experience to Ride and will lead sales in the mid-Atlantic region. Colorado-based Nate Love, founder of Stubs International, Inc., will manage sales in the Rockies territory and has been immersed in the outdoor and action sports industries for seven years. Both reps bring volumes of snowboard-industry knowledge to Ride, and their collective sales acumen will help lead brand growth and visibility this season.

As the leader at SandboxMetropolis, Kiesa will orchestrate and manage sales for Ride in the mid-Atlantic region, covering New York, New Jersey, Pennsylvania, and Delaware. A snowboarder for more than 25 years, Kiesa began his sales rep career in the industry in 2000 and founded his boutique sales agency in 2004. Kiesa, and his expanded on-the-ground sales team for Ride, will aim to elevate the brands exposure in the region while continuing to cultivate relationships with shop owners and employees.

 Charlie Kiesa

Charlie Kiesa

“We are excited to have Charlie and his crew come on board with the brand,” said Shawn Penrod, U.S. sales and marketing manager at Ride. “We realize that the business landscape is perpetually changing and in order to provide better service, support, and supply to our dealers we strive to stay ahead of the curve. I am truly excited about the new opportunity this brings for us in the mid-Atlantic region.”

“Our goal at SBXMTPS is to ensure that each season we have our brands in the right stores with the best assortment for their customers,” said Kiesa. “Ride’s roots run deep in the industry and our goal will be to help grow the brand in the region and continue to educate current and new Ride customers.” 

As owner of Stubs International, Love has his finger on the pulse of the action sports industry. A sales rep for seven years, Love will manage and oversee sales in the Rockies territory, covering Colorado, Utah, and Wyoming. Love grew up shredding at Beaver Mountain in Utah, and created Denver-based Stubs International more than a year ago. His agency also represents Dragon Alliance, DNA Distribution, Coalatree, and Bult Helmets.

 Nate Love

Nate Love

“Nate’s enthusiasm and passion for the industry makes him the perfect fit for the Ride brand,” said Penrod. “We know Stubs International will bring added value to Ride in the Rockies and Nate will be a great ambassador to tell our brand story.”

"I've been a fan of Ride since the days I worked in a shop,” said Love. "I'm hoping I can exceed the level of hype and momentum around the brand in the Rockies by focusing on current retailers and spending time on the shop floor. I really want to focus on Ride's strengths and use that to drive the business moving forward."

To contact Kiesa: charlie@sandboxmetro.com.

To contact Love: nate.lov@gmail.com

For more about Ride, check out: ridesnowboards.com

About Ride Snowboards
Founded in 1992 in Redmond, Wash., Ride Snowboards hit the market with a vision – to create a snowboard company on the basis of uncompromised fun. Now based in Seattle, Ride continues to stay true to its original goals 20 years later. Offering a full range of innovative and quality boards, boots, bindings, and apparel, Ride works tirelessly to maintain its distinct brand identity, push the limits of product development, and has firmly established itself as a leader in the snowboard industry. It's "Way More Fun" at Ride. ridesnowboards.com.

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