(Portland, OR—February 24, 2017)- Handful™, an active lifestyle company that creates sports bras designed to “Flatter, not Flatten®,” has released their Spring 2017 line which expands the product line beyond their best-selling bras. Designed to inspire, encourage and support women to live life to the fullest, the current line includes new categories for Handful™, including capris, leggings, the ‘Love Yourshelf’ Tank, Flippin' Awesome Tank, and Flippin’ Awesome Long Sleeve” tops as well as a new fashion forward bra named ‘Bound & Determined.’
The Spring 2017 line also includes Handful’s™ flagship, the classic Handful™ Adjustable bra, in new colors such as a gray “Spoon Me,” a blue ”Out of the Blue,” a turquoise “Beauty and the Beach”, a vibrant coral “Pinky Swear”, and a tropical print, “This Sway and That.” Similar to the Handful™ Adjustable bras, the Love Yourshelf Tank allows for the straps to be configured in three patterns for user comfort: criss-cross, halter, or parallel straps.
A strong new favorite (originally released in 2016), the Handful Y-Back Bra, also has some color and print additions for spring, including “Catch Me If You Camo,” “No Headlights White,” and “Beauty and the Beach” with key stitching features and details of the bras being highlighted.
The new capris and tights are featured in “Booya Black” and can easily be paired with the new Handful™ Love Yourshelf Tank, Flippin’ Awesome Tank, or Flippin’ Awesome Long Sleeve. All of the tanks and the long sleeve shirt are available in Booya Black and No Headlights White with an additional seasonal pop color.
“We are really excited about the new products that complement Handful’s mission to create quality apparel that flatters a woman’s body,” says Jennifer Ferguson, CEO of Handful™. “Through the spring line, we are now able to offer products that our customers have been asking for, and thrilled to create entire ensembles that can be worn from work day to workouts, and everything in between.”
All Handful™ products are now available in sizes XS through XL. The new products are sold in select retail locations and online at www.handful.com
Handful is a thriving business run by women who share a passion for encouraging active women of all ages to live life to the fullest. We are active, we are versatile, and we are one of a kind. We believe the world needs more dreamers and can-do spirits and a lot less negative, “no you can’t” messages. We’ve made it our mission to support women, no matter what life throws their way. www.handful.com