LEKI Supports Pacific Crest Trail Association’s WILD Movie Promotion

Author:
Updated:
Original:

Buffalo, NY – A longtime supporter of the Pacific Crest Trail Association (PCTA), LEKI announced today their sponsorship ofthe non-profit organization’s WILD movie promotion, which includes support of a unique microsite and inclusion in social media efforts, events and press releases. The movie WILD starring Reese Witherspoonis based on the bestselling memoir from Cheryl Strayed, a book that has introduced fans worldwide to the PCT and the idea of outdoor adventure as part of life’s journey. The movie is set to be released on December 5, 2014.

PCTA has a strong partnership with Fox Searchlight for the production and promotion of the movie in which PCTA staff and volunteers assisted Fox Searchlight with film locations, trail set construction, and PCT authenticity. The two entities developed joint marketing efforts to promote the film to a broad audience of moviegoers and trail lovers across the country, including a new website (www.pcta.org/wild) to provide a virtual trail experience for moviegoers and address questions and interest generated by the film. “Behind the scenes,” images and anecdotes, hiking tips and safety information, inspiring stories from trail users and forums to share trail experiences are available on the site.

LEKI is proud to support the PCTA through this program which will entertain and educate outdoor enthusiasts and fans of the book - most of which are not currently long-distance hikers, and some are not even hikers yet. Aside from being a WILD microsite sponsor, LEKI will also be participating in PCTA’s WILD Movie month giveaway in December and January, and will help promote the program through advertisements in PCTA’s WILD special edition Communicator magazine and via the company’s social media outlets.

About the Pacific Crest Trail Association

The PCTA was first chartered as the Pacific Crest Trail Conference in 1977. PCTA is the only nonprofit organization dedicated solely to protecting the entire Pacific Crest Trail through California, Oregon and Washington. Money donated through memberships, private and corporate gifts and government grants is used to organize and train thousands of volunteers who keep the trail safe and passable for hikers and horseback riders. PCTA staff and volunteers advocate for the trail and the surrounding landscape with government land managers and decision makers. They monitor development and resource extraction projects and ensure the trail is considered and protected. PCTA promotes the trail to increase public support for the resource and the value it provides. And through volunteer and educational programs, PCTA brings young people to the trail, creating tomorrow’s stewards and advocates. Learn more at www.pcta.org

About LEKI

Founded in 1948, LEKI is a leading manufacturer of Skiing, Trekking and Nordic Walking poles and gloves. LEKI products are German engineered with a majority of the products being made in the company's Czech Republic factory. This in conjunction with extensive research and independent testing make the best products featuring quality, value and technology. Because poles and gloves are their only business and they are focused on producing only the best products in those categories, LEKI is the known as “the pole experts.” LEKI USA, Inc., headquartered in Buffalo , NY , is the sole North American distributor of LEKI brand Skiing, Trekking, and Nordic Walking poles and gloves. For more information please visit www.LEKI.com or call 800.255.9982.

Related

LEKI Partners with Outdoor Industry Brands to form Appalachian Trail Ambassador Program

Buffalo, NY – LEKI is pleased to announce its participation in the Appalachian Trail (AT) Ambassador Program, a collaboration spearheaded by Vasque to support hikers and help them reach their goal of completing the 2,200 mile Appalachian Trail in its entirety. Having the right ...read more

LEKI_App_Hangtag_USA_front

LEKI Partners with Microsoft to Introduce the LEKI Trek and Ski Tracker App

BUFFALO, NY – In direct partnership with Microsoft, and in conjunction with Summit Data Corp and their Active Network of over half a million active outdoor users, LEKI announced today the launch of its new free LEKI Trek and Ski Tracker app for Windows Phone devices. The app ...read more

Wild Blue Logo

Explore Above the Island at Charleston’s Wild Blue Ropes

Charleston, SC - Wild Blue Ropes—Charleston’s first open-air adventure ropes course—is set to open, inspire and thrill this Spring on James Island’s Folly Road. The new adventure park will be an amazing outdoor attraction to the Holy City, offering a fun and challenging ...read more

Outdoor Research retains Tokul Creek Marketing for sales in Pacific NW

Seattle-based agency to manage sales in WA, OR, AK, ID and MT for OR brand. SEATTLE, Wash. (Oct. 7, 2014) – Outdoor Research, the independent, Seattle-based manufacturer of technical outdoor apparel and accessories, this month retained a new sales agency, Tokul Creek Marketing, ...read more

COTR Cover

New Trail Running Guide to Premier Trail Running Region

Bend, OR - For years, Bend has been called one of the top trail running destinations, but until now there has never been a book solely dedicated to running the trails. Trail Running Bend and Central Oregon, by author and trail runner Lucas Alberg, provides detailed descriptions ...read more

Tim

KEEN Announces Support for the Pacific Crest Trail Association

Portland, OR – July 2013 – KEEN Inc., leader in hybrid footwear for outdoor enthusiasts, commits to support the Pacific Crest Trail Association (PCTA) and its conservation efforts with grants, engagement activities and fundraisers.  The Pacific Crest Trail stretches 2,650 miles ...read more

Sharkbanz Partners with Eastern Surfing Association

Charleston, SC (March 29, 2016) – Sharkbanz, makers of magnetic shark repellent technology, is excited to announce its partnership with the Eastern Surfing Association (ESA). The brand will be an official sponsor of this summer’s 2016 regional and championship tour events. “We ...read more

HILLSOUND_logo_Registered

Hillsound Equipment Adds New Sales Agency in Pacific Northwest

Vancouver, BC- Hillsound Equipment- the leading producer of winter and fishing traction equipment and gaiters for urban and outdoor enthusiasts- announces today their partnership with In Outdoor Sales Group. In Outdoor will be representing the brand’s products in Washington, ...read more

Screen Shot 2016-02-05 at 10.05.26 AM

Mountainsmith Names Decker & Associates as Southeast Sales Agency

– Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has appointed Decker & Associates as its new sales agency for the Southeast region, covering independent retailers and specialty chain stores from Virginia to Louisiana.  The Virginia-based ...read more