LEKI Partners with Outdoor Industry Brands to form Appalachian Trail Ambassador Program

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Buffalo, NY – LEKI is pleased to announce its participation in the Appalachian Trail (AT) Ambassador Program, a collaboration spearheaded by Vasque to support hikers and help them reach their goal of completing the 2,200 mile Appalachian Trail in its entirety. Having the right equipment is a major factor in the success of these hikers, and the AT Ambassador Program will provide 24 lucky entrants with much needed gear, VIP treatments and a platform for sharing tales from the trail with the general public. The Program also includes Osprey Packs, NEMO Equipment and Darn Tough.

“The Appalachian Trail thru-hikers really put their gear to the test each season, and our trekking poles need to be able to withstand a lot of use and abuse on these trails,” said Greg Wozer, VP LEKI USA. “We’re excited to be collaborating with some of the top names in the outdoor industry to provide these hikers with the support they need to complete the trail, and we’re sure to get some great feedback and amazing coverage of real-time gear use.”

Experienced backpackers who are planning to hike the Appalachian Trail in 2014 and who are vocal on social media and willing to represent the brands exceptionally both on and off the trail are encouraged to apply. Official program details can be found at https://www.surveymonkey.com/s/NSDLDZ5 and applications will be accepted up until December 15, at which time the AT Ambassador team will begin the review process. Final candidates will be announced on January 14, 2014 and the general public will be able to track the stories and adventures of all the AT Ambassadors via Vasque’s new website, www.findoutwhatswithin.com, which will be live in February 2014.

Participating brands will hold educational sessions to ensure AT Ambassadors are knowledgeable on the gear provided and how to talk about it to other thru-hikers they meet along the trail. In addition, the brand partners will host a VIP lounge for the AT Ambassadors at the Appalachian Trail Days event held in Damascus, VA, next May, which will include free massages, food, drinks, music and more.

Upon the success of the partnership, the brands involved in the AT Ambassador collaboration hope to expand the program to include thru-hikers attempting other long distance trails throughout the United States in the coming years.

About LEKI

LEKI is a leading manufacturer of Skiing, Trekking and Nordic Walking poles and gloves. For over 60 years, LEKI has conducted extensive European research and independent testing to make the best products featuring quality, value and technology. Because poles and gloves are their only business and they are not distracted by producing other product lines, LEKI is the known as “the pole experts.” LEKI USA, Inc., headquartered in Buffalo, NY, is the sole North American distributor of LEKI brand Skiing, Trekking, and Nordic Walking poles and gloves. For more information please visit www.LEKI.com or call 800.255.9982.

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