Outdoor Research retains Tokul Creek Marketing for sales in Pacific NW


Seattle-based agency to manage sales in WA, OR, AK, ID and MT for OR brand.

SEATTLE, Wash. (Oct. 7, 2014) – Outdoor Research, the independent, Seattle-based manufacturer of technical outdoor apparel and accessories, this month retained a new sales agency, Tokul Creek Marketing, to cover the Pacific Northwest region.

Tokul Creek, also based in Seattle, will oversee consumer sales in the states of Washington, Oregon, Alaska, Idaho and Montana.

“I am very happy to have a full-service sales agency that brings years of experience and a like-minded long-term vision for Outdoor Research in this territory,” said Dave Mahoney, VP of Sales for OR. “ Outdoor Research has experiencing amazing growth over the last several years, and Tokul Creek Marketing will continue this momentum by bringing a strong team with tremendous resources.”

Tokul Creek Marketing was founded by agency principal Paul Dukich in 1997. It represents high-quality outdoor and lifestyle brands. Team members based in Seattle include Dukich, Brandon Gough, business analyst and key account sales representative in Washington, Ryan O’Connell, sales representative for Alaska and Oregon, and office manager Mike Walker. Erin Warren, based in Missoula, covers Montana and Idaho.

“We are extremely excited to be representing a hometown brand that is so respected in our industry, and to continue to drive the growth they are experiencing at specialty outdoor,” Dukich said. “My start in this industry was working at OR over 20 years ago, and it will be fantastic to be working with the brand again.”

Tokul Creek Marketing can be reached at (206) 420-4903 or via Dukich at pauldukich@tokulcreekmarketing.com. The agency is based in Seattle’s SoDo neighborbood at 920 S. Holgate Ave. #104.

About Outdoor Research
Outdoor Research® is Designed by Adventure®. We provide Innovation and Inspiration for the Relentless Adventurer. Based in Seattle, Outdoor Research was founded in 1981. We are dedicated to building better outdoor apparel, gloves, hats and an array of other outdoor accessories informed by real-world testing. We develop innovative, functional, bomb-proof products that are beautiful in their simplicity. We strive to provide the best value to our customers, not shareholders. We are committed to our core sports: alpinism, rock and ice climbing, hiking, backpacking, paddling, trail running, and skiing and snowboarding. And we’re having fun along the way.


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