KENT, WASHINGTON, USA and KATHMANDU, NEPAL—October 15, 2014—Sherpa Adventure Gear (www.sherpaadventuregear.com) is pleased to announce that Terri Reade has joined its team as the new Sales Manager for North America. Reade has worked in the outdoor industry since 1993, and she brings broad experience in retail, merchandising and management to the job at Sherpa Adventure Gear. Reade will oversee sales strategies and manage vendor relations with the company’s expanding dealer network in the United States and Canada. Reade started her new job on October 6th.
“Terri brings an impressive bandwidth of experience, as well as a vital and very progressive aptitude on how to adapt to a rapidly changing retail environment,” said Tashi Sherpa, founder and CEO of Sherpa Adventure Gear. “In Terri, we also found someone who is dedicated to upholding our vision and who has the right mind set and skills to formulate our strategy to build and grow business the Sherpa way.”
Reade was already very familiar with Sherpa Adventure Gear from her time with Colorado retailer Jax Mercantile Company (www.jaxmercantile.com), where she held key positions beginning in 1993 and helped Jax grow to a six-store enterprise with over 450 employees and a ten-fold increase in revenue.
“When I was introduced to Sherpa Adventure Gear apparel at Jax, I immediately connected with how the company conducts its business with its philanthropy,” said Reade. “I’m excited to join the team. With my personal connection to its mission, I plan to immerse myself in growing the awareness of the brand in current and emerging markets.”
Sherpa Adventure Gear has had a strong tradition of social responsibility since its founding in 2003 by Tashi Sherpa. At the outset, the company’s intent was to give back to the education of Sherpa people, and to manufacture in Nepal to provide valuable jobs.
Most recently, Reade worked for Seattle Sports as General Manager. In addition to her retail experience, Reade has experience as an independent rep for Hi Altitude Sales and Consulting and as a factory representative for Columbia Sportswear.
Reade is an avid outdoors enthusiast who began her career in the industry as a seasonal ranger for the National Park Service. She enjoys backpacking, climbing, and running.
Reade can be congratulated at firstname.lastname@example.org or by calling Sherpa Adventure Gear’s main line at (425) 251-0760 extension 101.
About Sherpa Adventure Gear
In the highest reaches of the Himalayas, the Sherpa people lead the world in mountaineering with warmth, grace and good humour. Tashi Sherpa—upon discovering that his uncles assisted Sir Edmund Hilary’s celebrated 1953 expedition to the summit of Everest—founded Sherpa Adventure Gear in 2003 to honour his people by creating the best quality outdoor apparel made in Nepal. The company employs hundreds in Kathmandu and Nepal at its headquarters, stores and manufacturing operations. Marketing and North American sales and distribution is based in Kent, Washington. A portion of every sale benefits the education of Sherpa children through the Paldorje Education Fund, an IRS 501(c)(3) charitable arm the company established in May 2012. For more information, visit www.sherpaadventuregear.com.
Media Contact for Sherpa Adventure Gear:
Boo Turner, Footloose Communications