Sherpa Adventure Gear appoints new marketing manager


MODESTO, CA --Sherpa Adventure Gear announces the appointment of Holly Calloway as the brand’s newest marketing and public relations manager. Calloway will manage the brand’s communication and marketing strategy alongside the excellent team already in place. In her new role, Calloway will lead the charge in all facets of the marketing mix and assist in expanding brand awareness globally.

Calloway comes to Sherpa Adventure Gear from Outside Media, a public relations agency, where she served as account manager for the brand among others in her five year tenure there. Calloway will fill a crucial role on the marketing team and will be working on all aspects of marketing from brand advertising and storytelling, consumer events and athlete engagement to dealer and sales rep support while working with the product and executive teams. She will also be responsible for all public relations efforts for the brand from overall brand stories to product placement in national and local publications in North America.


“We are honored to have Holly join us to tell the Sherpa story and grow the brand,” says Sherpa Adventure Gear president Kelsie Costa. “She brings a perfect mix of industry knowledge and can-do attitude combined with an enthusiastic and engaging personality. Holly truly embodies the strong work-ethic and humble nature of the Sherpa brand and our team.”

“I couldn’t be more thrilled to work with Sherpa Adventure Gear and the team they have in place,” states Calloway. “This brand not only has an incredible story to tell but they have a mission and purpose that not only brings outstanding gear to the outdoor and travel market but awareness and support to a region that means so much to them. I can’t wait to help build the awareness of this awesome brand and bring it to the forefront of the minds of the consumer.”

Calloway is a graduate from The University of Montana in Missoula, Montana and is an avid traveler, knitter and wine lover. She enjoys experiencing new places and interacting with locals and soaking up the sun whenever she gets a chance. In the coming months she will be relocating to California where the holding company, Innov8 Partners LLC, that owns Sherpa Adventure Gear is located from her current home in Arizona with her three plants.

For more information or media requests about Sherpa Adventure Gear email Holly Calloway at

About Sherpa Adventure Gear

In the highest reaches of the Himalayas, the Sherpa people lead the world in mountaineering with warmth, grace and good humor. Tashi Sherpa—upon discovering that his uncle was on Sir Edmund Hilary’s celebrated 1953 expedition to the summit of Everest—founded Sherpa Adventure Gear in 2003 in this spirit, to honor his people by creating the best quality outdoor and lifestyle apparel and accessories that fully represent the region and the heritage found there. The company employs hundreds of individuals in Nepal creating safe and sustainable employment opportunities for its people. A portion of every sale benefits the empowerment and education of children throughout the region through the Sherpa Adventure Gear Fund. Sherpa Adventure Gear based in Modesto, CA is a wholly-owned subsidiary of Innov8 Partners, LLC and distributes its products through specialty outdoor retailers worldwide. For more information, visit