Sherpa Adventure Gear appoints new marketing manager

Author:
Updated:
Original:
SherpaLogo_stacked_red_RGB

MODESTO, CA --Sherpa Adventure Gear announces the appointment of Holly Calloway as the brand’s newest marketing and public relations manager. Calloway will manage the brand’s communication and marketing strategy alongside the excellent team already in place. In her new role, Calloway will lead the charge in all facets of the marketing mix and assist in expanding brand awareness globally.

Calloway comes to Sherpa Adventure Gear from Outside Media, a public relations agency, where she served as account manager for the brand among others in her five year tenure there. Calloway will fill a crucial role on the marketing team and will be working on all aspects of marketing from brand advertising and storytelling, consumer events and athlete engagement to dealer and sales rep support while working with the product and executive teams. She will also be responsible for all public relations efforts for the brand from overall brand stories to product placement in national and local publications in North America.

IMG_8874

“We are honored to have Holly join us to tell the Sherpa story and grow the brand,” says Sherpa Adventure Gear president Kelsie Costa. “She brings a perfect mix of industry knowledge and can-do attitude combined with an enthusiastic and engaging personality. Holly truly embodies the strong work-ethic and humble nature of the Sherpa brand and our team.”

“I couldn’t be more thrilled to work with Sherpa Adventure Gear and the team they have in place,” states Calloway. “This brand not only has an incredible story to tell but they have a mission and purpose that not only brings outstanding gear to the outdoor and travel market but awareness and support to a region that means so much to them. I can’t wait to help build the awareness of this awesome brand and bring it to the forefront of the minds of the consumer.”

Calloway is a graduate from The University of Montana in Missoula, Montana and is an avid traveler, knitter and wine lover. She enjoys experiencing new places and interacting with locals and soaking up the sun whenever she gets a chance. In the coming months she will be relocating to California where the holding company, Innov8 Partners LLC, that owns Sherpa Adventure Gear is located from her current home in Arizona with her three plants.

For more information or media requests about Sherpa Adventure Gear email Holly Calloway at holly@sherpaadventuregear.com.

About Sherpa Adventure Gear

In the highest reaches of the Himalayas, the Sherpa people lead the world in mountaineering with warmth, grace and good humor. Tashi Sherpa—upon discovering that his uncle was on Sir Edmund Hilary’s celebrated 1953 expedition to the summit of Everest—founded Sherpa Adventure Gear in 2003 in this spirit, to honor his people by creating the best quality outdoor and lifestyle apparel and accessories that fully represent the region and the heritage found there. The company employs hundreds of individuals in Nepal creating safe and sustainable employment opportunities for its people. A portion of every sale benefits the empowerment and education of children throughout the region through the Sherpa Adventure Gear Fund. Sherpa Adventure Gear based in Modesto, CA is a wholly-owned subsidiary of Innov8 Partners, LLC and distributes its products through specialty outdoor retailers worldwide. For more information, visit http://www.sherpaadventuregear.com.

###

Related

Sherpa Adventure Gear appoints new sales representatives across the United States

KENT, WA -- Sherpa Adventure Gear is pleased to announce the addition of new sales representatives to its team in the United States. With the addition of Lisa Mansback in the northeast and Greg Kasier in the west setting the brand up for significant growth in each area. “In a ...read more

Sherpa Adventure Gear names new Canadian distributor

KENT, WA -- Sherpa Adventure Gear is excited to announce the addition of a Canadian distributor. The new branch, Sherpa Adventure Gear Canada, will be led by Howard Wolfe based in Montreal. Wolfe will oversee a sales team that will cover the country from coast to coast as well as ...read more

Sherpa Adventure Gear announces Schneider Sales for representing the Northeast Territory

KENT, WASHINGTON (November 3, 2015) -- Sherpa Adventure Gear, a Himalayan inspired adventure gear company, announced today that Schneider Sales Associates with Hans and Steve Schneider will extend their New England territory to cover additional retailers in New York, New Jersey ...read more

Sherpa Adventure Gear Signs New Rep Group, Hi Altitude Sales & Consulting to Drive Growth in the Rockies

KENT, WASHINGTON (October 1, 2015) -- Sherpa Adventure Gear, a Himalayan inspired adventure gear company, announced today that it has hired Hi Altitude Sales & Consulting Inc. to represent them in Utah, Colorado, Wyoming New Mexico, and Western Nebraska. Ideally positioned to ...read more

Sherpa Adventure Gear hires new presentation in the Pacific Northwest

KENT, WASHINGTON (November 4, 2015) -- Sherpa Adventure Gear, a Himalayan inspired adventure gear company, announced today that it has hired Noel Lemke to represent them in Alaska, Oregon, Washington, Idaho and Montana. Noel comes to Sherpa as a seasoned representative working in ...read more

SherpaLogo_stacked_red_spot

Sherpa Adventure Gear inks deal with Outside Media

FOR IMMEDIATE RELEASE Contact: Holly Calloway, Public Relations Director holly@outsidemedia.com | 406.471.7099 KENT, WA, USA and KATHMANDU, NEPAL -- Sherpa Adventure Gear® the outdoor clothing company signs with Outside Media to manage and execute its public relations strategy ...read more

Sherpa Adventure Gear_Logo_Horiz

Sherpa Adventure Gear Appoints Terri Reade as new North American Sales Manager

KENT, WASHINGTON, USA and KATHMANDU, NEPAL—October 15, 2014—Sherpa Adventure Gear (www.sherpaadventuregear.com) is pleased to announce that Terri Reade has joined its team as the new Sales Manager for North America. Reade has worked in the outdoor industry since 1993, and she ...read more

MS Snews Photo

Mountainsmith Debuts New Women’s Specific Gear and Soft Sided Coolers At OR Winter Market

Golden, CO  – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— is set to launch new women’s specific lumbar packs and trekking poles and 3 new soft-sided coolers at Outdoor Retailer’s Winter Market on January 11th. The new women’s specific ...read more

SherpaLogo_stacked_red_RGB

Sherpa Adventure Gear unveils new website in conjunction with Locally partnership

MODESTO, CA --Sherpa Adventure Gear is pleased to announce the launch of its new website and integration with Locally, an innovative online-to-offline shopping platform. The new mobile-friendly design was developed to give its consumer the best brand experience online. That ...read more